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Though search and social both cater to a massive, highly engaged user base, they tend to serve very different purposes along the consumer’s path to conversion.
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences.
Marin Software conducted a study of more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns. With more than $7 billion in annualized ad spend managed on the Marin platform, we work with many of the world’s largest and most sophisticated advertisers.
In this report, we compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more.
In addition to the detailed research results, the informative report outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today. Download your copy to learn: