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The Multiplier Effect of Integrating Search & Social Advertising
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Though search and social both cater to a massive, highly engaged user base, they tend to serve very different purposes along the consumer’s path to conversion.
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences.
Marin Software conducted a study of more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns. With billions of dollars in annualized ad spend managed on the Marin platform, we work with many of the world’s largest and most sophisticated advertisers.
In this report, we compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more.
In addition to the detailed research results, the informative report outlines four strategies and 15 tactics you can use to better integrate your search and social campaigns today. Download your copy to learn:
- Why marketers who manage their social advertising campaigns in isolation are ignoring roughly two-thirds of a channel’s influence on the path to conversion
- How advertisers have higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns
- 4 strategies to better manage, measure, and optimize these two important channels side by side
- 15 proven tactics for improved budgeting, bidding, and targeting decisions that can directly impact your performance