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The Q4 2016 Performance Marketer’s Benchmark Report

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SEARCH SPEND REACHES 50% MOBILE AND OTHER VITAL STATS

Search advertising spend is well on the way to being 50% mobile this year. The first half of 2016 already hovered around the halfway mark. What does this mean for search advertisers? Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed Q3 2016 data from around the world to create our Q4 2016 benchmark report. Download this informative report to read:
  • Quarterly and YoY impressions, clicks, spend, and conversion trends by channel and device
  • What’s happening in the world of mobile and what advertisers should know going into 2017
  • How CPCs are performing for tablet display and where advertisers’ dollars would be better spent
  • Plus more comprehensive and insightful analysis
Get your free copy of the report today.