Marin

Cross-Channel Advertising

Are your digital channels working
together to win you customers?

People spend nearly 80% of their online time on Google and Facebook. That’s why your search and social advertising need to work together seamlessly to reach more customers. Open and independent, the Marin platform brings search and social together – so you see higher returns on digital spend.

Follow customers on their complex journeys

Why is a cross-channel approach so important? You need to make sure your customer’s journey is smooth across channels and devices. Think of purchasing decisions as a path from awareness to conversion. Your message should follow them, and stay with them as you work to keep and expand their business.

Why publisher tools fall short

Inability to take a cross-channel view limits returns

Both Google and Facebook offer tools to help marketers understand the impact of their advertising spend. But they base their insights on just their portion of the customer journey. You need the full picture – one that provides cross-channel advertising visibility into customer behaviors and results.

Publisher interests may not match yours

You need confidence that your digital marketing tools are aligned to your goals and interests. At Marin, we link marketers with publishers – but we’re your unbiased ally, committed to helping you maximize the performance of your campaigns.

Multiple toolsets require rework to set up a campaign

Using disconnected publisher tools forces you to duplicate work when trying to run campaigns on search and social. The Marin platform automatically syncs campaigns across channels, saving you time. Smart Sync tools work on both standard and dynamic campaigns, and ensure consistent messaging and campaign structures.

Google + Facebook: A Playbook for Cross-Channel Success

Why publisher tools fall short

  • Siloed Data

    Inability to take a cross-channel view limits returns

    Both Google and Facebook offer tools to help marketers understand the impact of their advertising spend. But they base their insights on just their portion of the customer journey. You need the full picture – one that provides cross-channel advertising visibility into customer behaviors and results.

  • Independence Needed

    Publisher interests may not match yours

    You need confidence that your digital marketing tools are aligned to your goals and interests. At Marin, we link marketers with publishers – but we’re your unbiased ally, committed to helping you maximize the performance of your campaigns.

  • Repetitive Work

    Multiple toolsets require rework to set up a campaign

    Using disconnected publisher tools forces you to duplicate work when trying to run campaigns on search and social. The Marin platform automatically syncs campaigns across channels, saving you time. Smart Sync tools work on both standard and dynamic campaigns, and ensure consistent messaging and campaign structures.

Embrace the conversion advantages of
cross-channel control and visibility

  • Gain deep cross-channel insights

    You make better budgeting and planning decisions when you can unify the customer journey across all channels. Marin TruePath Attribution brings together in-house, third-party, and cross-channel, helping you base budget, bid, and creative decisions on complete data. This better view also gives CMOs audience-centric insights into program-wide performance.

  • Focus campaigns by audience

    Identify your most valuable audiences, and then target them based on their cross-channel behaviors. Use audience-level reporting to understand your best segments. Refine campaigns and channel use as you uncover the best strategies for driving conversions.

  • Understand customer intent

    Customize your message and improve targeting using intent signals across channels. The Marin Search Intent tools automatically build out audiences and campaigns based on keyword categories that take signals into account.

  • Strengthen your brand

    Ensure a singular customer experience of your brand and message across search and social when you coordinate campaigns on one cross-channel marketing platform.

  • Allocate budget more effectively

    Use forecasting and scenario planning tools to identify opportunities to improve performance by reallocating budget among channels.

  • Unify reporting

    Turn to a cohesive platform for cross-channel and cross-audience reporting and optimization. A unified dashboard provides visibility into key performance metrics, letting you quickly and effectively compare performance across channels and audiences. Drill down to the campaign, creative, and conversion levels to improve performance and correct issues.

Meet your cross-channel teammates

Not accustomed to taking a cross-channel view? You’re not starting your journey alone. The Marin team is on your side. Come to us for the help you need to realize the promise of cross-channel marketing. We can partner with you to share best practices and strategic advice while providing day-to-day support.