Optimize your messages according to location and device for improved ad relevance and more conversions
We live in a world that is getting more connected by the minute. The rapid proliferation of smartphones and tablets is changing how consumers interact with brands, consume media and make purchase decisions. Advertisers who best understand the broad implications of these trends and adapt their marketing strategies will ultimately win the battle for their customer’s hearts, minds and wallets.
Consumers can now check product reviews and compare prices online, while they’re looking at a product in a physical store or just blocks away. Using Marin, online marketers are able to easily update their messages according to location-speciﬁc promotions, improving ad relevance and delivering better results.
With smart mobile devices becoming increasingly ubiquitous, advertisers must adapt online marketing strategies to reﬂect how people search, buy and share. Since that behavior can vary signiﬁcantly across desktops, smartphones and tablets, Marin enables marketers to manage campaigns intelligently by speciﬁc ad types, including click-to-call, maps, app installs, etc.
As boundaries between online and ofﬂine commerce fade, marketers need more reliable attribution models and better visibility. Marin enables marketers to report on and optimize for performance by location or channel, whether conversions take place on the web, in the call center or ofﬂine in the store.