Our amazon advertising tool gives you an edge on your competitors. It's imperative for first and third party sellers to get their Amazon ad strategies correct; MarinOne provides an effective way to capture demand, drive sales, and optimize the user experience. Supports all major ad formats, including:
Optimize to specific stages in the customer journey, including detailed page views and new to brand with Automated Rules that complement your overall bidding strategy.
Optimize your Amazon product listings. Tie ad performance to product statistics including reviews, rating, inventory status, and price. Automated alerts identify products that need your attention.
By linking Facebook and Google Advertising conversions with Amazon Attribution, companies can utilize the power of Amazon's marketing tools to accurately track the performance of their campaigns across both platforms.
Make the most of your marketing efforts with MarinOne's custom-made, cross-channel dashboard that allows for a comprehensive overview of your entire funnel. With MarinOne, it's easy to do Year-over-year and Quarter-over-quarter analysis along with holding onto an unlimited amount of data.
Launch campaigns across Amazon accounts and other retail media networks using our powerful Bulk Upload capabilities that include inline editing and error checking. All your publisher campaigns will be precise and streamlined with MarinOne's unified platform.
Automatically respond to changing conditions with our powerful rules engine that lets you change bids, budget, status based on campaign performance and signals not available to the publishers. Our Amazon PPC automation tool will increase efficiency and simplify your teams' processes.
Outflank competitors for visibility with intraday bidding. Marin’s Automated Bidding tools are powered by Machine Learning and are compatible with Amazon publisher bid strategies. Bid towards all sales, while also setting a bonus value for sales from new customers.
Automated Keyword Expansion identifies new, relevant keywords that can drive increased search volume and provide better ROI, while also avoiding the wasted spend associated with irrelevant or low-performing keywords. Analyze large datasets to uncover hidden opportunities in the market swiftly with AI.
There’s no denying the popularity of Amazon. Amazon is a major player in the world of ecommerce and one of the biggest online marketplaces. With over 300 million customers worldwide, 2.3 billion sellers on the platform, and over 100 new advertisers daily, competition is fierce. Countless brands battle for shoppers around the clock. In the race to be successful sellers, advertisers are aiming to win first place—or at least the best position when it comes to getting their products seen. The trick? Amazon bidding, with a combination of effective strategies to increase sales that will put you on top and set you apart from your biggest competitors.
Amazon bidding is an auction-based system that allows sellers to place bids for keywords or products with the goal of showing their ads to potential buyers. When a shopper clicks on their ads, an advertiser pays for the bid. This is known as cost-per-click (CPC) advertising.
Amazon has access to a vast amount of data that helps them calculate the probability of a shopper clicking your ad and converting.
Amazon reduces bids by up to 100% if a click is unlikely to result in a sale and is less likely to convert. This option is automatically applied by default to all existing campaigns.
When to use it: This is a good option for a profit-driven strategy. Dynamic bids help you preserve ad spend for conversions that are unlikely and help to ensure that you don’t overspend on advertising.
For first-page search result placement, Amazon raises bids by up to 100% if a click is more likely to convert. It increases bids by 50% for all other placements, and will reduce a bid by up to 100% if a click is less likely to convert.
When to use it: This option is recommended if bids happen to be highly variable in your market because up and down dynamic bids are more flexible. Up and down are perfect for existing campaigns that are well-optimized.
Amazon will not dynamically adjust a bid based on the likelihood of a conversion.
When to use it: Fixed bids are great for an impression strategy and are ideal for raising brand awareness. Using this strategy, however, will most likely cause you to overpay for a good amount of your clicks. Why? With fixed bids, Amazon applies your bid to every single placement—regardless of the likelihood of conversion. The silver lining is that they allow you to exercise complete control of your sponsored ad campaign budget.
To calculate the optimal bid, use the formula below.
Bid = Max. CPC = (Ad Sales / Ad Orders) x (Ad Orders / Ad Clicks) x (Ad Spend / Ad Sales)
Bid = Max. CPC = (Ad Sales / Ad Clicks) x (Ad Spend / Ad Sales)
While these formulas are there to help you with the Amazon bidding process, the goal is to maximize your profit while simultaneously decreasing your spend.
Keywords influence the chance of conversion and the amount you need to bid. They are key to determining the search results that your campaign will target. To identify the most profitable and relevant keywords, consider using an Amazon keyword tool or reverse ASIN search.
If your listing is impressive, attractive, and enticing enough to draw a potential customer’s attention, a click is more likely to result in a conversion. Make sure to use clear and informative descriptions, include high-resolution photos, and improve your Amazon feedback rating.
Shoppers like it when their Amazon products arrive as quickly as possible. There’s no doubt that Amazon’s same-day or next-day deliveries are a huge appeal for customers —especially when there is no extra charge for it. In fact, 83% of shoppers favor free delivery so much so that more than half (54%) of them will abandon their carts if they have to pay a delivery fee. Take part in Amazon’s fast shipping program by getting the blue Prime badge or by qualifying for Amazon Prime via Seller Fulfilled Prime or FBA.
Determine the outcome you’re trying to achieve in order to decide which bidding method is best for your campaign. Develop a strategy so you commit to your goals by selecting the bid that’s most appropriate.
Amazon bidding is a big determinant in the success or failure of your Amazon campaign advertising efforts. Regardless of how much target-marketing research you conduct, it’s still a challenge to truly know what shoppers want and why. Amazon’s algorithm does a good job of analyzing and predicting success, so with a detailed understanding of how Amazon bidding works, you can still implement winning campaigns to ultimately achieve your business goals.
Getting your products seen among millions of other Amazon sellers is no easy feat.
If you're not yet up to speed with advertising on Amazon, MarinOne can help. Our automated bidding tool can be used to manage bids for Amazon Advertising accounts directly within the MarinOne platform.
MarinOne also manages keyword-level and target-level calculated bids for Amazon Advertising accounts:
To learn more about other Amazon Advertising management functionality in MarinOne, check out our Amazon Advertising article.
If you're new to MarinOne's automated bidding, learn more about our automated bidding tool from our Bid Strategy article.
Interested in learning more? Try a free trial today.
Our amazon advertising tool gives you an edge on your competitors. It's imperative for first and third party sellers to get their Amazon ad strategies correct; MarinOne provides an effective way to capture demand, drive sales, and optimize the user experience. Supports all major ad formats, including:
Optimize to specific stages in the customer journey, including detailed page views and new to brand with Automated Rules that complement your overall bidding strategy.
Optimize your Amazon product listings. Tie ad performance to product statistics including reviews, rating, inventory status, and price. Automated alerts identify products that need your attention.
Make the most of your marketing efforts with MarinOne's custom-made, cross-channel dashboard that allows for a comprehensive overview of your entire funnel. With MarinOne, it's easy to do Year-over-year and Quarter-over-quarter analysis along with holding onto an unlimited amount of data.
Launch campaigns across Amazon accounts and other retail media networks using our powerful Bulk Upload capabilities that include inline editing and error checking. All your publisher campaigns will be precise and streamlined with MarinOne's unified platform.
Automatically respond to changing conditions with our powerful rules engine that lets you change bids, budget, status based on campaign performance and signals not available to the publishers. Our Amazon PPC automation tool will increase efficiency and simplify your teams' processes.
Outflank competitors for visibility with intraday bidding. Marin’s Automated Bidding tools are powered by Machine Learning and are compatible with Amazon publisher bid strategies. Bid towards all sales, while also setting a bonus value for sales from new customers.
Automated Keyword Expansion identifies new, relevant keywords that can drive increased search volume and provide better ROI, while also avoiding the wasted spend associated with irrelevant or low-performing keywords. Analyze large datasets to uncover hidden opportunities in the market swiftly with AI.
There’s no denying the popularity of Amazon. Amazon is a major player in the world of ecommerce and one of the biggest online marketplaces. With over 300 million customers worldwide, 2.3 billion sellers on the platform, and over 100 new advertisers daily, competition is fierce. Countless brands battle for shoppers around the clock. In the race to be successful sellers, advertisers are aiming to win first place—or at least the best position when it comes to getting their products seen. The trick? Amazon bidding, with a combination of effective strategies to increase sales that will put you on top and set you apart from your biggest competitors.
Amazon bidding is an auction-based system that allows sellers to place bids for keywords or products with the goal of showing their ads to potential buyers. When a shopper clicks on their ads, an advertiser pays for the bid. This is known as cost-per-click (CPC) advertising.
Amazon has access to a vast amount of data that helps them calculate the probability of a shopper clicking your ad and converting.
Amazon reduces bids by up to 100% if a click is unlikely to result in a sale and is less likely to convert. This option is automatically applied by default to all existing campaigns.
When to use it: This is a good option for a profit-driven strategy. Dynamic bids help you preserve ad spend for conversions that are unlikely and help to ensure that you don’t overspend on advertising.
For first-page search result placement, Amazon raises bids by up to 100% if a click is more likely to convert. It increases bids by 50% for all other placements, and will reduce a bid by up to 100% if a click is less likely to convert.
When to use it: This option is recommended if bids happen to be highly variable in your market because up and down dynamic bids are more flexible. Up and down are perfect for existing campaigns that are well-optimized.
Amazon will not dynamically adjust a bid based on the likelihood of a conversion.
When to use it: Fixed bids are great for an impression strategy and are ideal for raising brand awareness. Using this strategy, however, will most likely cause you to overpay for a good amount of your clicks. Why? With fixed bids, Amazon applies your bid to every single placement—regardless of the likelihood of conversion. The silver lining is that they allow you to exercise complete control of your sponsored ad campaign budget.
To calculate the optimal bid, use the formula below.
Bid = Max. CPC = (Ad Sales / Ad Orders) x (Ad Orders / Ad Clicks) x (Ad Spend / Ad Sales)
Bid = Max. CPC = (Ad Sales / Ad Clicks) x (Ad Spend / Ad Sales)
While these formulas are there to help you with the Amazon bidding process, the goal is to maximize your profit while simultaneously decreasing your spend.
Keywords influence the chance of conversion and the amount you need to bid. They are key to determining the search results that your campaign will target. To identify the most profitable and relevant keywords, consider using an Amazon keyword tool or reverse ASIN search.
If your listing is impressive, attractive, and enticing enough to draw a potential customer’s attention, a click is more likely to result in a conversion. Make sure to use clear and informative descriptions, include high-resolution photos, and improve your Amazon feedback rating.
Shoppers like it when their Amazon products arrive as quickly as possible. There’s no doubt that Amazon’s same-day or next-day deliveries are a huge appeal for customers —especially when there is no extra charge for it. In fact, 83% of shoppers favor free delivery so much so that more than half (54%) of them will abandon their carts if they have to pay a delivery fee. Take part in Amazon’s fast shipping program by getting the blue Prime badge or by qualifying for Amazon Prime via Seller Fulfilled Prime or FBA.
Determine the outcome you’re trying to achieve in order to decide which bidding method is best for your campaign. Develop a strategy so you commit to your goals by selecting the bid that’s most appropriate.
Amazon bidding is a big determinant in the success or failure of your Amazon campaign advertising efforts. Regardless of how much target-marketing research you conduct, it’s still a challenge to truly know what shoppers want and why. Amazon’s algorithm does a good job of analyzing and predicting success, so with a detailed understanding of how Amazon bidding works, you can still implement winning campaigns to ultimately achieve your business goals.
Getting your products seen among millions of other Amazon sellers is no easy feat.
If you're not yet up to speed with advertising on Amazon, MarinOne can help. Our automated bidding tool can be used to manage bids for Amazon Advertising accounts directly within the MarinOne platform.
MarinOne also manages keyword-level and target-level calculated bids for Amazon Advertising accounts:
To learn more about other Amazon Advertising management functionality in MarinOne, check out our Amazon Advertising article.
If you're new to MarinOne's automated bidding, learn more about our automated bidding tool from our Bid Strategy article.
Interested in learning more? Try a free trial today.