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Read the White Paper

eMarketer Retail Trends to Watch for 2023 Report

Economic Pressures Push Retailers to Cut Costs, but New Revenue Streams Are Emerging

The Gen Z-TikTok effect. Bold new retail partnerships. An exploding retail media market. It will be a year of transformation for retailers. For example, almost all new US digital buyers will be Gen Zers, whose shopping habits are still evolving.

Learn how brands can drive more ecommerce sales, revamp direct-to-consumer strategies, and adjust marketing to attract new customers and more in this complimentary copy of “Retail Trends to Watch for 2023.” You’ll also learn insights from brands like H&M, Zara, JCPenney, J.Crew, Kroger, Walmart, and more.

This report explores:

  • Gen Z’s spending growth, momentum in the creator economy, and livestreaming’s promise
  • Opportunities in retail media, digital advertising’s next big area for growth
  • How brands can widen their reach while protecting their bottom lines