Intertwine Interactive Increases Amazon Advertising Attributed Sales by 191% for Specialty Retailer with Marin Bidding
Intertwine Interactive is a digital marketing company based in Omaha. Intertwine offers a comprehensive list of internet marketing services that includes SEO, PPC, Comparison Shopping, Affiliate Management, Amazon Account Management and Retargeting. The Intertwine Interactive team has working experience in marketing departments of all sizes of business from start-ups to several large companies.
Marin Software’s mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. Marin helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe.
Marin’s solution made it easier for us to make changes quickly and efficiently with a robust algorithmic approach to great effect. We can now trust Marin with the management of our campaigns, which allows us to focus on further expansion in a profitable channel on behalf of our customer.
Intertwine’s client has been an early adopter of internet marketing since the 1990s and continues to do so when it comes to an increasingly dynamic eCommerce environment. To stay in the lead, they enlisted the support of Intertwine Interactive to manage their paid search efforts.
The client began selling through Amazon in 2016, and started advertising on Amazon towards the end of 2017. After a series of testing, Intertwine decided to increase their investment in summer 2018 and launch a multi-tiered approach on Amazon Advertising. This included Sponsored Brands to compete for valuable top of search results page placement for key brand terms as well as both automatic and manually targeted Sponsored Products campaigns to deliver products to shoppers on a per-product basis. These Sponsored Product campaigns included a roster of product-specific keywords which, for manual targeting, required granular bid optimization per keyword.
Intertwine connected their Amazon Advertising campaigns to Marin in order to leverage its best-in-class reporting suite and patented bid algorithm to drive results for their client. The team set up automated bidding for their Sponsored Products campaigns to collectively bid programatically to hit their ACoS and volume targets.
Marin bidding quickly provided the growth the team was looking for. Since activating, overall Amazon Advertising investment grew 236% compared to previous levels without Marin bidding.
The team saw a 75% increase in average weekly conversion volume and has continued to scale and build on the early successes by expanding the program. Corresponding ad attributed sales increased 191% alongside the weekly conversion volume growth.
- 75% improvement in average weekly conversion volume
- Ad attributed sales Revenue increased 191%
- Intertwine Interactive increased investment 2x in Amazon Advertising based on these results