According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right?
Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore.
Despite the numbers and trends, many advertisers still struggle to craft stellar video advertising campaigns—what video formats improve ROI? How should marketers handle creative? How do video ads impact paid search?
The Video Advertising Learning Curve
As video advertising continues to explode, marketers who master the game stand to drive substantial campaign performance improvements. Leading video advertisers must:
- Understand the best ways to incorporate video into paid campaigns
- Learn what video ad formats and creative drive the best ROAS
- Consider how video can outperform traditional text and display ads
With a holistic view of the overall advertising landscape and the right preparation, marketers can use video ads to boost brand awareness, move consumers through the sales funnel, and increase revenue.
Join Our Webinar and Press Play on Your Video Ads
Sign up for our webinar, Press Play on Video Advertising: Tips for Success in 2018, to learn everything you need to know about paid video advertising. Marin’s Wes MacLaggan and Cory Henke from Variable Media will share the latest data, tips, and tactics.
The webinar is on Thursday, December 14th, at 10 am PST
(1 pm EST).
Wes MacLaggan has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on the company’s platform to help retailers maximize the return on their promotional spending. He is currently Head of Marketing at Marin Software, and has been with the company since 2008.
Cory Henke launched his creative and analytics advertising agency, Variable Media, in March and has been able to grow and mature both large and small clients. His background is heavily rooted in analysis stemming from many years with ad agencies such as IPG and web publishers like Yahoo!, developing substantial experience in the direct response and e-commerce front.