Do Your Instagram Ads Follow These 3 Best Practices?

September 28, 2016

This is a guest post from Sarah Burns, Content Manager
Boost Media.

Instagram ads allow brands to share their story in the context of an inspirational and creative feed. With a global community of more than 500 monthly active users, it’s a great opportunity to get your brand discovered. Here are three creative best practices to help you stand out with your audience.

1. Go natural

  • Use clear images, not grainy or blurry ones.
  • Natural lighting is better than harsh artificial lighting.
  • Make sure your image is high quality and authentic, but still fits into the context of the Instagram feed.

2. Avoid overpowering

  • Your brand should never overshadow your creative.
  • Avoid front-and-center logos and use an iconic brand element or signature color instead.

3. Say less

  • Although not a requirement on Instagram, follow Facebook’s 20% rule regarding text within images.
  • Instagram is a photo app so imagery—not text—should be the focus of creative.

For advertisers who’ve been active on Instagram for a while and those just getting started, these tips should help you structure your strategy on this increasingly popular social channel.

About the Author


Sarah manages Content Marketing at Boost Media and leads a team of marketing professionals to drive revenue through complex B2B marketing campaigns in the ad tech industry. Prior to joining Boost, Sarah developed marketing and sales strategy at BNY Mellon, a top 10 private wealth management firm. In a former life, Sarah worked in journalism writing for magazines including Boston Magazine, The Improper Bostonian, and Luxury Travel. When she’s not writing engaging content, Sarah enjoys cooking, running, and yoga.

About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.

Sarah Burns

Boost Media
By submitting this form, I am agreeing to Marin’s privacy policy.

See why brands have relied on Marin to manage over $48 billion in spend