Marin Software's official blog

Instacart Advertising Initiative for Black-owned Brands

Wesley MacLaggan
February 23, 2022

Launched last year, Instacart is offering a program supporting black-owned companies by promoting their products at the point of sale through Instacart Ads. Brands can apply for a share of $1M in advertising credits that can be used on the platform.



Instacart is the leading online grocery platform in North America which creates tremendous opportunities for emerging brands to reach their customers as they complete their online grocery shopping.

In addition to advertising credits, brands accepted into the program will get additional resources, including a “designated team focused on supporting participating brands and a monthly training series to ensure brands maximize the impact of their advertising campaigns.”

Instacart offers a range of advertising formats on the platform, including Sponsored Products, Digital Coupons, and more. You can think of Sponsored Product Ads as increasing the digital shelf space for your products. They show on the search page results in addition to checkout and other browsing and discovery placements.



We at Marin are excited to highlight Diversity, Equity, and Inclusion initiatives by the publishers we support.  You can find the link to apply for this program at ads.instacart.com or see additional details here. Instacart also offers $100 in advertising credits to advertisers getting started with Sponsored Products.

If you need help with your Instacart Ads campaigns, or increasing exposure on other retail marketplaces, set up time to learn more about how MarinOne can help maximize the performance of your marketing investments.

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