Blue Shield of California Lead Volume Climbs 78% with AMP Agency and Marin Software


Blue Shield of California Lead Volume Climbs 78% with AMP Agency and Marin Software

AMP Agency able to cut lead acquisition costs and improve revenue acquisition for California health provider by implementing Marin Software

San Francisco, CA July 13, 2012 - Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced Blue Shield of California increased its online lead volume and revenues through AMP Agency’s deployment of Marin Software Enterprise Edition. Integrated communications agency, AMP Agency manages Blue Shield of California’s paid search marketing programs and to improve revenue acquisition tapped Marin Software, resulting in a 78% increase in leads and 16% reduction in cost per lead (CPL).

News Facts:

  • Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is one of the largest provider networks in California. Blue Shield engaged AMP Agency to grow their online marketing campaigns and improve revenue acquisition.
  • In a competitive environment, hitting Blue Shield’s lead volume and efficiency goals had become a challenge. The powerful and easy to use predictive bidding capabilities of the Marin Software platform allowed AMP Agency to maximize lead volumes while maintaining complete visibility and control over cost per lead (CPL) targets.
  • Using Marin, AMP Agency not only automated bid calculations, but also drove adjustments based on unique insight and expertise. The agency team modified bids based on the time of day and day of week to account for patterns in consumer behavior. Furthermore, by position bidding select high-value keywords AMP Agency was able to increase volumes in a cost efficient manner.
  • Utilizing Marin Software, AMP Agency succeeded in reaching maximum volume at the highest efficiency. Blue Shield’s lead volume increased by 78% while CPL dropped 16%.
  • Marin Software provides advertisers and agencies the world’s leading digital ad management platform for search, social, display and mobile marketing. As a result of deploying Marin, customers experience gains in efficiency, visibility and financial performance.


“Health providers are up against a competitive and distinct environment when it comes to search marketing,” said Troadio Satizabal, Online Marketing Manager at Blue Shield. “Marin Software’s flexible advanced bidding optimization capabilities played an integral role in helping AMP Agency achieve Blue Shield of California’s aggressive lead generation and efficiency goals within such a unique search atmosphere.”

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