Marin Search Wins ‘Best Search Software’ At The Drum Search Awards
26th April 2018, London – Marin Software, a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers, today announced they have been recognized in the Drum Search Awards for ‘Best Search Software’ with the latest and greatest version of their platform ‘Marin Search’.
Marin’s goal is to identify pain points for marketers to ensure that their new features create real value. Marketers use Marin Search to measure, manage, and optimize billions of dollars in annualized ad spend.Marin Search gives marketers a deeper understanding of audiences and gives them the tools they need, created with knowledge of the challenges they face. Marin Search tracks the consumer path to purchase, offering real insight into consumer behavior and helping marketers determine where best to allocate spend.
All customers have seen a financial uplift when using Marin’s platform, with some customers seeing an overall uplift of 45%. Other benefits include cost efficiencies and time savings of over 60%.
Over the last year, Marin has accelerated the rollout of new features to every two weeks and now approximately a fifth of Marin’s revenue goes towards research and development.
The latest product features include:
- First Party Data/Personalization: Marketers can personalize targeting based on real audience insights
- Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click
- Search Intent: Allows marketers to understand where their prospective customers are in the sales cycle
- Marin TruePath: Links Google and Facebook, de-duping conversion, impression, and click data across devices, providing a complete view of the customer journey
Richard May RVP Sales at Marin said, “We’re really proud. Marin Search has been helping brands around the world get the most out of their ad spend and make informed budget allocation decisions. Recently we have really focused on innovating our offering, and it's great to see this hard work paying off. Being nominated in such a competitive category is fantastic recognition of this work and winning the award is the icing on the cake.”
Marin Software Media Contacts:
+44 (0) 207 924 5656
+44 (0) 20 3077 1527
About Marin Software
Marin Software Incorporated’s (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimise billions of dollars in annualised ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. For more information about Marin Software, please visit: marinsoftware.co.uk.