Marin Software Announces First Quarter 2020 Financial Results


Marin Software Announces First Quarter Financial Results

San Francisco, CA (May 7, 2020) – Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the first quarter ended March 31, 2020.

“Q1 was a challenging environment for all businesses, but our customers were able to leverage the flexibility, transparency and control provided by our solutions to help them respond effectively. Our budget planning tools and automated bidding, combined with features released this quarter like Amazon Dayparting and Automated Rules for social campaigns, helped advertisers to deliver better performance from their search, social and eCommerce campaigns,” said Chief Executive Officer Chris Lien.

First Quarter 2020 Business and Product Release Highlights

  • Launched Social Pacing Dashboards that enable advertisers to track how their campaigns are performing against a KPI. Customers are able to gain insight into their current results alongside daily expected data based on their target and project's expected timeframe, allowing them to shift more money into better performing campaigns.
  • Expanded Automated Rules for Social campaigns in MarinOne, allowing advertisers to offload tasks they perform regularly throughout the day, such as checking that they are within budget or that their CPAs, ROIs, or ROAS are within their target KPIs
  • Added support for additional Facebook Placements in Marin Social, including Marketplace, Search, and Instagram Explore. As more people spend time on social media during the Covid-19 lockdowns, these new placements offer advertisers new placement options in areas of Facebook that are not overly dominated with competitor advertising.
  • Launched Dayparting for Amazon Sponsored Products campaigns. Dayparting enables advertisers to bid higher or lower throughout the day, down to 15-minute intervals if desired. In addition, advertisers can daypart campaign schedules by day of week, for example, to bid more aggressively on weekdays versus weekends.
  • Introduced full campaign management for Amazon Sponsored Brands and Sponsored Display campaigns. Amazon advertisers can now use Marin bulk and automated bidding functionality for each of the Amazon Advertising campaign types.
  • Added reporting for Google Smart Shopping campaigns and improved display of product information, including Product Title.
  • Added dimensions, custom columns, support for Prominence Metrics, and additional historical data to the Devices grid.
  • Released several enhancements to MarinOne, including Custom Columns, a complete Bid Strategy Side Panel, and MarinOne Linking Wizard for Google.
  • Upgraded Marin Tracker offering to support Chrome’s latest privacy updates, requiring advertisers to label third-party cookies with “SameSite.” This means that Marin Tracker customers can continue to measure cross-site (across multiple domains) where required, with minimal disruption to their current solution.

First Quarter 2020 Financial Updates

  • Net revenues totaled $8.7 million, a year-over-year decrease of 36% when compared to $13.4 million in the first quarter of 2019.
  • GAAP loss from operations was ($4.4) million, resulting in a GAAP operating margin of (51%), as compared to a GAAP loss from operations of ($5.1) million and a GAAP operating margin of (38%) for the first quarter of 2019.
  • Non-GAAP loss from operations was ($3.5) million, resulting in a non-GAAP operating margin of (40%), as compared to a non-GAAP loss from operations of ($3.5) million and a non-GAAP operating margin of (26%) for the first quarter of 2019.

Reconciliations of GAAP to non-GAAP financial measures have been provided in the financial statement tables included in this press release. An explanation of these measures is also included below, under the heading “Non-GAAP Financial Measures.”

Financial Outlook

Marin is providing guidance for its second quarter of 2020 as follows:

Non-GAAP loss from operations excludes the effects of stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, capitalization of internally developed software and non-recurring costs associated with restructurings and divestitures.

Additionally, the Company does not reconcile its forward-looking non-GAAP loss from operations, due to variability between revenues and non-cash items such as stock-based compensation. The GAAP loss from operations includes stock-based compensation expense, which is affected by hiring and retention needs, as well as the future price of Marin’s stock. As a result, a reconciliation of the forward-looking non-GAAP financial measures to the corresponding GAAP measures cannot be made without unreasonable effort.

Quarterly Results Conference Call

Marin Software will host a conference call today at 2:00 PM Pacific Time (5:00 PM Eastern Time) to review the Company’s financial results for the quarter ended March 31, 2020, and its outlook for the future. To access the call, please dial (877) 300-8521 in the United States or (412) 317-6026 internationally with reference to the company name and conference title. A live webcast of the conference call will be accessible at Following the completion of the call through 11:59 p.m. Eastern Time on May 14, 2020, a recorded replay will be available on the Company’s website at and a telephone replay will be available by dialing (844) 512-2921 in the United States or (412) 317-6671 internationally with the recording access code 10142865.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit

Non-GAAP Financial Measures

Marin uses certain non-GAAP financial measures in this release. Marin uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating its ongoing operational performance. Marin believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures that Marin uses may differ from measures that other companies may use.

Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. A reconciliation of the non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included below in this press release. Investors are encouraged to review the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures.

Non-GAAP expenses, measures and net loss per share. Marin defines non-GAAP sales and marketing, non-GAAP research and development, non-GAAP general and administrative, non-GAAP gross profit, non-GAAP operating loss and non-GAAP net loss as the respective GAAP balances, adjusted for stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, non-cash expenses related to debt agreements, capitalization of internally developed software and non-recurring costs associated with restructurings and divestitures. Non-GAAP net loss per share is calculated as non-GAAP net loss divided by the weighted average shares outstanding.

Adjusted EBITDA. Marin defines Adjusted EBITDA as net loss, adjusted for stock-based compensation expense, depreciation, amortization of internally developed software and intangible assets, capitalization of internally developed software, impairment of goodwill and long-lived assets, benefit from or provision for income taxes, other income, net and non-recurring costs associated with restructurings and divestitures. These amounts are often excluded by other companies to help investors understand the operational performance of their business. The Company uses Adjusted EBITDA as a measurement of its operating performance because it assists in comparing the operating performance on a consistent basis by removing the impact of certain non-cash and non-operating items. Adjusted EBITDA reflects an additional way of viewing aspects of the operations that Marin believes, when viewed with the GAAP results and the accompanying reconciliations to corresponding GAAP financial measures, provide a more complete understanding of factors and trends affecting its business.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding Marin’s business, expectations about our ability to return to growth, impact of investments in product and technology on future operating results, progress on product development efforts, product capabilities and future financial results, including its outlook for the second quarter of 2020. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to the effects of the recent global outbreak of COVID-19 on demand for our products and services and the amount of digital advertising spend managed by our customers using our products, our ability to maintain or grow sales to new and existing customers; any adverse changes in our relationships with and access to publishers and advertising agencies and strategic business partners; our ability to manage expenses and liquidity and raise additional capital; our ability to maintain or expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel or implement any planned personnel reductions; delays in the release of updates to our product platform or new features or delays in customer deployment of any such updates or features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; level of usage and advertising spend managed on our platform; our ability to maintain or expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; any shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and our ability to acquire and integrate other businesses or sell business assets. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K, which we may file from time to time, and all of which are available free of charge at the SEC’s website at Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin’s expectations as of May 7, 2020. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

Investor Relations, Marin Software:

Media Contact:

Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580

Click here to view this article on an external site.