Marin Software Announces First Quarter 2021 Financial Results


Marin Software Announces First Quarter 2021 Financial Results

San Francisco, CA (May 6, 2021) – Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the first quarter ended March 31, 2021.

“We are thrilled with the increased pace of the innovation this quarter as we move beyond the MarinOne upgrade. Our customers continue to improve the performance of their digital marketing programs using our new forecasting, bidding, Insights and automation tools," said Chris Lien, Marin Software Chief Executive Officer.

First Quarter 2021 Business and Product Release Highlights:

  • Improved the forecasting tools in MarinOne to support forecasting for customizable categories or lines of business, in addition to forecasting for the program as a whole. This gives marketers information to make budget allocation decisions.
  • Added support for Google Smart Bidding, including bulk edit support for Target CPA (tCPA) and Target ROAS (tROAS), letting advertisers pick the bidding tools that best meet their needs across Google and Marin.
  • Added 13 new Insights to help marketers get the most out of their digital marketing campaigns by helping identify invalid credentials, sync errors, landing page issues, disapproved ads, and much more.
  • Upgraded reporting capabilities in MarinOne, including additional cross-client reporting, expanded monthly and daily roll up on history grid, additional pre-set filter options (including quarterly and yearly filters), and support for Last N period, where the user is able to define ‘N’ to be any number of days/weeks/months they need.
  • Added the ability to download completed Marin Search reports in MarinOne, in an effort to further streamline user workflows.
  • Introduced support for several new types of campaigns and ads, including Discovery Campaigns, Universal App Campaigns, and Showcase Shopping Ads.
  • Introduced Social Scheduled Actions to allow marketers to choose when they would like ads to be active or paused. This allows marketers to adjust for seasonality and plan necessary on/off toggles in advance.
  • Added several new use cases for Social Rules, including the ability to pause campaigns or ad sets based on performance, the ability to update ad set bids, and campaign budget management. We have also added rules to manage daily and lifetime spend ratios.
  • In Marin Social, customers can now use Media Plan parameters to automatically apply dynamic URL macros to their ads.
  • Introduced a new MarinOne module that is specifically designed to help users manage eCommerce campaigns.
  • Added support for Facebook to our Amazon Attribution solution, making it simple to track the Facebook-influenced impact on Amazon conversions.
  • Added support for Amazon Sponsored Display Audiences to help customers drive awareness.
  • We now offer a convenient diagnostics dashboard that can be used to keep tabs on Marin Tracker setup.

First Quarter 2021 Financial Updates:

  • Net revenues totaled $6.3 million, a year-over-year decrease of 27% when compared to $8.7 million in the first quarter of 2020.
  • GAAP loss from operations was ($2.4) million, resulting in a GAAP operating margin of (39%), as compared to a GAAP loss from operations of ($4.4) million and a GAAP operating margin of (51%) for the first quarter of 2020.
  • Non-GAAP loss from operations was ($2.5) million, resulting in a non-GAAP operating margin of (40%), as compared to a non-GAAP loss from operations of ($3.5) million and a non-GAAP operating margin of (40%) for the first quarter of 2020.

Reconciliations of GAAP to non-GAAP financial measures have been provided in the financial statement tables included in this press release. An explanation of these measures is also included below, under the heading “Non-GAAP Financial Measures.”

Financial Outlook:

Marin is providing guidance for its second quarter of 2021 as follows:

Non-GAAP loss from operations excludes the effects of stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, capitalization of internally developed software, CARES Act employee retention credits and non-recurring costs associated with restructurings and divestitures.

Additionally, the Company does not reconcile its forward-looking non-GAAP loss from operations, due to variability between revenues and non-cash items such as stock-based compensation. The GAAP loss from operations includes stock-based compensation expense, which is affected by hiring and retention needs, as well as the future price of Marin’s stock. As a result, a reconciliation of the forward-looking non-GAAP financial measures to the corresponding GAAP measures cannot be made without unreasonable effort.

Quarterly Results Conference Call

Marin Software will host a conference call today at 2:00 PM Pacific Time (5:00 PM Eastern Time) to review the Company’s financial results for the quarter ended March 31, 2021, and its outlook for the future. To access the call, please dial (800) 926-5431 in the United States or (212) 231-2914 internationally with reference to the company name and conference title. A live webcast of the conference call will be accessible at Following the completion of the call through 11:59 p.m. Eastern Time on May 13, 2021, a recorded replay will be available on the Company’s website at and a telephone replay will be available by dialing (844) 512-2921 in the United States or (412) 317-6671 internationally with the recording access code 21993546.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit

Non-GAAP Financial Measures

Marin uses certain non-GAAP financial measures in this release. Marin uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating its ongoing operational performance. Marin believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures that Marin uses may differ from measures that other companies may use.

Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. A reconciliation of the non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included below in this press release. Investors are encouraged to review the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures.

Non-GAAP expenses, measures and net loss per share.Marin defines non-GAAP sales and marketing, non-GAAP research and development, non-GAAP general and administrative, non-GAAP gross profit, non-GAAP operating loss and non-GAAP net loss as the respective GAAP balances, adjusted for stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, non-cash expenses related to debt agreements, capitalization of internally developed software, CARES Act employee retention credit and non-recurring costs associated with restructurings and divestitures. Non-GAAP net loss per share is calculated as non-GAAP net loss divided by the weighted average shares outstanding.

Adjusted EBITDA. Marin defines Adjusted EBITDA as net loss, adjusted for stock-based compensation expense, depreciation, amortization of internally developed software and intangible assets, capitalization of internally developed software, impairment of goodwill and long-lived assets, benefit from or provision for income taxes, CARES Act employee retention credit, other income, net and non-recurring costs associated with restructurings and divestitures. These amounts are often excluded by other companies to help investors understand the operational performance of their business. The Company uses Adjusted EBITDA as a measurement of its operating performance because it assists in comparing the operating performance on a consistent basis by removing the impact of certain non-cash and non-operating items. Adjusted EBITDA reflects an additional way of viewing aspects of the operations that Marin believes, when viewed with the GAAP results and the accompanying reconciliations to corresponding GAAP financial measures, provide a more complete understanding of factors and trends affecting its business.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding Marin’s business, impact of investments in product and technology on future operating results, progress on product development efforts, product capabilities, advertiser and customer behavior, effects of the COVID-19 pandemic, and future financial results, including its outlook for the second quarter of 2021. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to the effects of the continuing global outbreak of COVID-19 on demand for our products and services; the amount of digital advertising spend managed by our customers using our products; the extent of customer acceptance and adoption of our MarinOne platform; the productivity of our personnel and other aspects of our business; our ability to maintain or grow sales to new and existing customers; any adverse changes in our relationships with and access to publishers and advertising agencies and strategic business partners, including any adverse changes in our revenue sharing agreement with Google; our ability to manage expenses and liquidity and raise additional capital; our ability complete successfully our recent restructuring plan and realize cost savings; our ability to retain and attract qualified management, technical and sales and marketing personnel; any default under or required repayment of our indebtedness or any delays or reductions in forgiveness of such indebtedness, including our loan under the Paycheck Protection Program; delays in the release of updates to our product platform or new features or delays in customer deployment of any such updates or features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; level of usage and advertising spend managed on our platform; our ability to maintain or expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; any shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and our ability to acquire and integrate other businesses or sell business assets. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K, which we may file from time to time, and all of which are available free of charge at the SEC’s website at Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin’s expectations as of May 6, 2021. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

Investor Relations, Marin Software:

Media Contact:

Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580

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