Marin Software Launches Smart Sync for Shopping


Marin Software Launches Smart Sync for Shopping

New Feature Converts Google Shopping Campaigns to Facebook Dynamic Ads

SAN FRANCISCO, CA August 16, 2016 – Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, today announced the release of a new feature, Smart Sync for Shopping. Smart Sync for Shopping allows retail and ecommerce advertisers to launch Facebook Dynamic Ads (DA) campaigns across Facebook’s ad network, by targeting audiences who’ve searched for a specific brand or product category on Google.

Through its work managing more than $7.8 billion in annualized ad spend across the web and mobile devices, Marin found that many online advertisers want new ways to reach customers across channels—including extending the reach of their product feeds from Google to Facebook—without having to manually update separate campaigns to meet publisher format requirements. Now, retail and ecommerce companies have an easy, built-in way to engage audiences who are spending more and more time shopping online.

Smart Sync for Shopping’s capabilities allow advertisers to manage upsell, cross-sell, and prospecting campaigns in Facebook, all in one workflow—significantly boosting effectiveness and reach. And, Smart Sync’s DA wizard makes it simple to create audiences and creative templates in bulk before cloning an advertiser’s top-performing Google Shopping campaigns to Facebook. Marin also makes it simple to optimize A/B testing and gain insights with real-time reporting.

“We’re releasing Smart Sync for Shopping just in time for the all-important back-to-school and holiday season,” said John McNulty, Vice President of Global Marketing at Marin Software. “Retail advertisers know that this year will be even more competitive than the last, as they continue the quest to sway consumers who are doing more of their shopping online. With this feature, advertisers can now automatically widen their reach, across channels, targeting the highest-value audiences.”

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