Marin Software Launches Support for New Device Targeting on Bing
Adoption of Bing device targeting capabilities allows marketers to easily maintain compatibility across multiple search publishers
San Francisco, CA - March 18, 2015 – Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced support for Bing’s recent device targeting update designed to streamline campaign management across multiple devices. Using the Marin platform, marketers can take advantage of Bing’s new device targeting capabilities, test the new bid environment before their changes take effect, and more effectively target mobile users across multiple search engines.
With smartphones and tablets emerging as the dominant devices, Bing has announced new device targeting changes to be launched on March 23rd, giving advertisers a more streamlined way to target searchers, regardless of what device they are searching on. Rather than create separate campaigns and manage bids separately for smartphones, tablets, and desktops, Bing now allows advertisers to target devices by adjusting bids within a single campaign.
To continue providing marketers with a comprehensive, cross-channel performance advertising cloud, Marin Software worked closely with Bing to develop full support for the new device targeting features.
Through the Marin Software platform, marketers can now:
- Create Bing campaigns using the new unified device targeting capabilities;
- Streamline their workflow by importing existing Bing campaigns into Marin, allowing those campaigns to be managed through Marin’s single platform and interface;
- Increase control by targeting mobile and tablet devices by setting campaign-level mobile bid adjustments and creating mobile preferred ads;
- Improve insights by viewing the campaign type, bid adjustment value, and ad preference in their respective grid views
As the meteoric rise of mobile continues and consumers continue to embrace smartphones as a purchasing channel, identifying and reaching prospects on mobile devices is paramount. Marin Software is committed to providing advertisers and agencies with a powerful cross-channel and cross-device performance advertising cloud, through which marketers can measure, manage and optimize search, display, and social ad campaigns between desktop and mobile devices.
“Mobile devices are becoming the de facto devices for marketers, and Marin Software is committed to leading the way as the advertising industry transitions into a multi-device environment,” said Matt Ackley, chief marketing officer and senior vice president of product at Marin Software. “According to our research, smartphones and tablets will account for over half of online ad clicks by the end of this year. Marin Software offers a platform through which search marketers can reach consumers online as they move from site to site and device to device.”
About Marin Software
Marin Software Incorporated (NYSE:MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin’s technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.
This press release contains forward-looking statements including, among other things, the capabilities of Marin Software’s products, support for Bing’s device targeting features and benefits of this support for our customers. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search, display, social, and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.