Marin Software Offers Support for Google’s New Responsive Search Ad Format
Advertisers Can Increase Conversions Up to 15% with Google’s Machine Learning
San Francisco, CA (November 29, 2018) – Marin Software (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, has leveraged their industry expertise so that customers can identify the best ways to incorporate Google’s responsive search ads (RSA) into their digital advertising campaigns. Google’s groundbreaking ad format promises to bring greater flexibility—and more clicks—to ads that appear on the Google search engine results page (SERP).
An advertiser now has the ability to set up one ad with up to 15 headlines and four descriptions, and then Google will determine which combination will resonate most with a specific audience based on the advertisers’ stated goal. Leveraging machine learning to optimize ads allows for multiple opportunities to compete in auctions where specific keywords may trigger relevant ads. Early research shows that advertisers can increase clicks or conversions up to 15% by adding a responsive search ad to their ad groups.
As an independent third party optimizing search campaigns on behalf of its customers, Marin Software is uniquely positioned to offer education and insight to advertisers on leveraging this new ad format. Marin will present a webinar on December 6, 2018, to share its latest tips for RSA campaigns, including:
- How to set up RSAs and establish conversion goals
- How an advertiser’s product catalog can affect RSA performance
- Best RSA practices to increase clicks and conversions
"Consumers are more curious and more demanding than ever before—and they expect ads that are uniquely relevant to them,” said Sylvanus Bent, Product Manager, Google. “With responsive search ads, you can combine your creativity with the power of Google’s machine learning to deliver the ad experiences your customers now expect."
“The shift to RSAs is an inflection point for search marketing,” said Wesley MacLaggan, SVP Marketing, Marin Software. “Advertisers who move quickly will be able to capitalize on Google’s massive machine learning capabilities, but many will need help to make a successful transition.”
For more information, sign up to attend Marin Software’s webinar, Getting Started with Responsive Search Ads (RSAs), on Thursday, December 6th at 10 am PT / 1 pm ET, co-hosted with Google.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin’s business and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC’s website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software’s expectations as of November 29, 2018. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.
Marketing, Marin Software