Marin Software Recognized with Elite Status in New Expanded Bing Partner Program


Marin Software Recognized with Elite Status in New Expanded Bing Partner Program

San Francisco, CA (November 16, 2016) – Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced today that it has been elevated to Elite Status in the Bing Partner Program. As part of the Bing Partner Program expansion, Microsoft named Marin Software as one of its top-performing partners to serve as a trusted advisor to the growing customer base for search advertising opportunities within the Bing Network.

As an Elite Partner to Bing Ads—the world’s number two search advertising provider—Marin Software will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development.

Marin Software has successfully been offering choice and increased levels of ROI to its search advertising clients made possible by its partnership with Bing. With Microsoft’s search advertising revenue growth in FY16 (over 24% year-over-year), Marin Software expects this ongoing partnership to provide increased business opportunities for both Microsoft and Marin, as well as our clients.

Marin Software looks forward to expanding its search advertising offerings with Bing Ads, as Bing Ads continues to grow globally, with nearly one-third PC search market share in the US, over 20% in the UK, and over 10% in five additional markets.

Clients, such as Sykes Cottages, have witnessed significant improvements in campaigns managed by Marin Software on Bing, and we look forward to continuing to grow and extend this kind of opportunity to all our clients.

“We’re honored to have Marin Software as an Elite partner,” said Steve Sirich, General Manager, Bing Ads Marketing. “Not only does their search platform combine advanced optimization, intuitive design, and massive scale—their team of search advertising experts drives the type of value and growth inherent to the Bing Network.”

About Bing

Bing is the intelligence behind nearly 1 in 3 PC searches in the U.S. It's inside the apps, sites, and devices people rely on every day, powering search experiences from Yahoo to AOL, Apple to Amazon, and Windows 10 to Xbox. And with the Bing Network, you can connect your brand with Bing's unique audience to drive more reach and more results. Bing Network. Be there.

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