Marin Software Streamlines Transition to Google’s Parallel Tracking


Marin Software Streamlines Transition to Google’s Parallel Tracking

Customers Expected to See Faster Page Load Time and Improved Ad Campaign Performance

San Francisco, CA (October 9, 2018) – Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, is helping clients navigate the transition to Google’s parallel tracking. Parallel tracking will be required for all Google Ads Search Network and Shopping campaigns beginning on October 30, 2018—with the goal of helping landing pages load more quickly, leading to increased conversions and improved ad performance.

As an independent third party that optimizes search campaigns on behalf of its clients, Marin Software will offer uninterrupted conversion measurement as parallel tracking becomes required.

  • URL Builder: Marin Software’s URL Builder allows for easy migration to parallel tracking. With Marin Software’s guidance, customers using Google Ads accounts will need to make changes to their Final URL, Tracking URL and Final URL Suffix fields.
  • Enabling AMP Landing Pages: Parallel tracking eliminates redirects that prevent AMP landing pages from achieving near instant load times, substantially improving the user's experience and therefore ad performance.
  • Reduce Tracking Limitations of Redirects: Marin Software offers seamless support for various link decoration and landing page tracking systems, ensuring any redirects will continue to work smoothly.

“At the end of the day, parallel tracking will improve the user experience, especially on mobile pages,” says Chris Lien, CEO of Marin Software. “We know that 53 percent of mobile website visits are abandoned if a site takes longer than three seconds to load. Marin Software seeks to facilitate a smooth transition for each of our customers running campaigns on Google Ads, ultimately helping them to increase conversions.”

“By moving from a sequential to parallel tracking method, online consumers can reach and engage with websites more quickly, reducing wasted ad spend and increasing conversions for companies running ads through Google,” says Anurag Agarwal, Google Vice President of Engineering. “Partnering with Marin Software is key as we want to integrate their technology with our new tool, ensuring tracking capabilities are uninterrupted.”

For more information about parallel tracking and how Marin Software will guide its customers through the transition, please register to attend the webinar titled Everything You Need to Know About Google’s Parallel Tracking on October 24 at 10 am PT / 1 pm ET, co-hosted with Google.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit:

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin’s business and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions.

These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC’s website at Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software’s expectations as of October 9, 2018. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.

Media Contacts:

Wesley MacLaggan
Marketing, Marin Software
(415) 399-2586

Emily Adams
SHIFT Communications
(617) 779-1891

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