Marin Software to Release Full Support for New Facebook Ad Campaign Structure
Facebook campaign structure updates will streamline marketers’ workflow within the Marin Software platform
SAN FRANCISCO, CA March 4, 2014 — Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced it will support Facebook’s new ad campaign structure. Marin will release full support of the new campaign structure March 14th.
- Previously, Facebook ad campaigns were arranged in a two-level hierarchy: campaigns and ads. To provide marketers a better way to organize, measure and optimize ad campaigns, Facebook introduced a three-tiered structure composed of campaigns, ad sets and ads.
- Marin Software has been working on developing support of Facebook’s new ad campaign structure since October 2013 and will release full support on March 14th. As with all Facebook advertisers, Marin customers’ existing Facebook campaigns will be migrated to the new structure automatically.
- The Marin Software platform utilizes a three-tiered campaign structure for search-engine marketing (SEM) and display advertising. With Facebook adopting a similar three-level structure, digital marketers that advertise across search, display and Facebook can gain additional workflow efficiencies and analytic insights through the Marin platform.
“Today’s digital marketer rarely limits their ad program to a single channel,” said Matt Ackley, chief marketing officer at Marin Software. “Facebook adopting the common ad taxonomy of search and display should help streamline campaign set-up, management, and reporting for multi-channel advertisers. Marin customers, in particular, will gain a new level of cross-channel congruency."
This press release contains forward-looking statements including, among other things, statements regarding Marin Software’s support of Facebook’s new campaign structure and the impact of Facebook’s new campaign structure on advertisers in general and Marin Software customers specifically. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to errors or delays in Facebook’s implementation of its new campaign structure or in Marin’s support of the new campaign structure; adverse changes in general global economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly on Facebook; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the social media advertising market is an emerging market and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.
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