chooses Marin Software platform to manage Paid Search marketing campaigns

Heading chooses Marin Software platform to manage Paid Search marketing campaigns

Digital ad management platform selected by UK’s leading price comparison site to manage campaigns across more than 8 million keywords.

LONDON, 31 October 2012 – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced that, the UK’s leading price comparison site, is using Marin Software’s platform to manage its large-scale paid search campaign.

After a thorough evaluation, MoneySupermarket chose Marin Software due to its flexible bidding algorithm, highly skilled UK support team and the ability to integrate, track and optimise campaigns from multiple data sources. With a large-scale search program consisting of more than 8 million keywords, from generic terms like “car insurance” to high volumes of long-tail keywords, MoneySupermarket needed a flexible bidding algorithm.

As a price comparison site, MoneySupermarket also has numerous sources of data, including third party analytics systems, technology partners and internal data. Marin Connect provides a flexible and open platform that enables MoneySupermarket to seamlessly integrate publisher and analytics data, ensuring they have a complete view of online advertising return on investment and are optimising campaigns to drive revenue growth. Also, Money Supermarket’s team will be taking advantage of Marin Software’s workflow and reporting functionality to save-time spent on important but repetitive tasks, such as reporting, to focus more time on strategic optimisation of campaigns.

“Marin Software’s highly skilled UK support team has already proven incredibly effective during our complex onboarding process.” said Andy Mihalop, Head of Digital, MoneySupermarket. “In a competitive and maturing search marketplace, large-scale advertisers like us are constantly looking for ways to squeeze additional performance from campaigns. Marin not only enables us to improve financial performance through advanced bidding algorithms and improved visibility into data, but also saves our team time meaning they can focus more energy on optimisation. I was also impressed with Marin Software’s ability to continually focus on developing functionality in-line with search industry developments.”

Jon Myers, Commercial Director – EMEA, Marin Software added: “We’re obviously delighted MoneySupermarket has chosen to move their campaigns onto the Marin Software platform after a competitive pitch. Having recently announced a 1,274% increase in revenues over the last 3 years, this win is yet another big boost for Marin Software, and it is testament to the skills of our 75 strong UK team that large-scale advertisers such as MoneySupermarket continue to choose to work with us.”

Click here to view this article on an external site.