ROI•DNA Selects Marin Software Cross-Channel Advertising Platform


ROI•DNA Selects Marin Software Cross-Channel Advertising Platform

ROI•DNA leverages the Marin platform to power digital marketing campaigns for clients like Virgin America and Malwarebytes

San Francisco, CA - August 12, 2014 - Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced ROI•DNA has selected Marin Software to optimize customers’ paid search, display, and social advertising campaigns. ROI•DNA, a full service digital agency with over one hundred clients, chose the Marin platform for its exceptional algorithmic bidding capabilities and ability to automate campaign functions across ad publishers. Clients of ROI•DNA include Virgin America and Malwarebytes.

News Facts:

  • Founded in 2009, ROI•DNA is a leading full service digital agency, specializing in helping both B2B and B2C businesses grow through creative, development and marketing channel management services. To ensure its clients gain the most from their search, display and social ad campaigns, ROI•DNA selected Marin Software as its cross-channel advertising management platform.
  • After a thorough evaluation of leading platforms on the market, ROI•DNA selected Marin Software due to Marin’s proven cross-channel capabilities, automated performance and analytics reporting, and systematic approach to merging first, second and third party data for algorithmic bidding.
  • ROI•DNA customers include Virgin America and Malwarebytes.
  • Marin Software provides advertisers and agencies with a leading digital marketing management platform for paid search, display, and social advertising. On average, Marin agency customers report efficiency gains of 50 percent or greater after deploying Marin, translating into improved financial performance and satisfaction for end clients.


ROI•DNA is a full service digital agency headquartered in San Francisco, delivering tailored services that drive profitable growth for B2B and B2C businesses. With dedicated teams in creative, development, and digital marketing, ROI•DNA delivers deep, functional solutions built on incisive expertise across every area of the digital space. Since its creation in 2009, ROI•DNA has grown to over 50 awesome employees who have helped grow the businesses of over 100 happy clients.

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