Daina Middleton has served on our board of directors since October 2014. Ms. Middleton is a board member and advisor who partners with brands seeking to ignite growth by aligning around their core belief strategy. Prior to her current role, Ms. Middleton was the CEO of Britelite Immersive, an experience management technology and services firm, recently acquired by a strategic; and Ansira, a technology and services provider who helps brands that market and sell through intermediaries. She also spent time as a leadership development coach and headed up global business marketing at Twitter. During her time as CEO of Performics, the performance marketing agency grew from being a small, U.S.-only organization to a global powerhouse with offices in 34 countries in just 4 ½ years. Prior to Performics, Ms. Middleton pioneered social media at the digital creative agency Moxie. Ms. Middleton began her marketing career at Hewlett-Packard, where she managed every marketing function during her 16-year tenure, pioneering both digital and search. Ms. Middleton received a bachelor’s degree in technical journalism from Oregon State University.