Nikhil Lai

Senior Analyst, Performance Marketing
Forrester

Nikhil’s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with guidance sessions, webinars, and workshops on the current and future states of performance marketing, SEO best practices, and how to master particular channels.  Nikhil earned a BA in the College of Social Studies and Hispanic Literature from Wesleyan University and an MSc in history, law, and government from The London School of Economics.