Marin Software Signs Agreement to Acquire SocialMoov
Acquisition adds a leading social advertising platform, including Facebook video, Twitter integration, and television synchronization, to ad cloud offering
San Francisco, CA – February 05, 2015 – Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced that it has entered into a definitive agreement to acquire France-based SocialMoov, a leading social advertising platform for Facebook and Twitter advertising. SocialMoov offers advertisers and agencies next-generation social advertising tools designed to maximize engagement and ROI.
The agreement is expected to close in mid-February, subject to customary closing conditions. Under the terms of the agreement, total consideration for the deal is expected to be $18.75 million, consisting of $8.0 million of cash and $10.75 million in shares of Marin’s stock valued at the ten-day trading average two days prior to entering into the definitive agreement. Up to $2 million dollars in equity awards also will be granted to SocialMoov employees following the closing.
Performance marketing is no longer dominated by a single channel. The acquisition of SocialMoov will play a key role in Marin Software’s vision to provide the industry-leading advertising cloud through which marketers can measure, manage and optimize ad spend across the web and mobile devices. Once the acquisition closes, Marin will possess cutting-edge social advertising technologies, including Facebook video advertising, Twitter API integration, and television synchronization, which the company believes will augment Marin’s current social offering.
“Social is the fastest growing segment in online advertising and is essential for both brand and performance marketers,” said David A. Yovanno, chief executive officer at Marin Software. “Once the transaction is complete, I believe the combination of SocialMoov and Marin Software will push our social offering to the forefront and strengthen our ability to target audiences across search, display and social channels. The SocialMoov team brings a level of expertise in social advertising that will prove invaluable to our research and development moving forward. We are excited to add their social solution to Marin’s ad cloud.”
SocialMoov ranks as one of the most innovative advertising platforms in the world. Founded in 2011, SocialMoov is a top-five Facebook Preferred Marketing Developer (PMD), was the first European provider to develop Twitter support, and the first platform to synchronize social advertising with TV ads. Customers of SocialMoov include Ubisoft, Lacoste, iProspect, and Havas Media. As a European-based company, SocialMoov will significantly strengthen Marin’s already substantial international presence.
“Since its inception, SocialMoov has sought to provide a leading social advertising platform, designed specifically for marketers looking to leverage social networks to drive revenue and improve their reputation,” said Veronique Bergeot, co-founder and General Manager at SocialMoov. “I believe the combination of our technology with Marin Software will offer advertisers a greater return on their ad spend and new performance marketing opportunities. It is an honor to join Marin Software, a leader in digital marketing.”
For full year 2015, Marin Software expects the transaction will have no material impact on non-GAAP operating loss.
Additional details on the acquisition can be read here: https://www.marinsoftware.com/resources/news/marin-software-acquisition-of-socialmoov-faq.