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Online Advertising Report
October – December 2012

Marin Software recently conducted a detailed study of search, social and mobile results during the fourth quarter of 2012 in the US, UK, Australia and the Eurozone. Our findings, which are presented in this research brief, will help you better understand digital marketing trends and give you objective benchmarks to evaluate your online programs.

This 22 page research brief includes dozens of informative Quarter-on-Quarter and Year-over-Year comparison figures and statistical data covering:

  • Paid search spend during the critical holiday shopping period for Google, Yahoo! and Bing
  • Cost per click and click through rates for multiple sectors including retail, travel, education, financial services, auto, healthcare, B2B
  • The steady rise of the tablet, a favorite of consumers and advertisers
  • Mobile device targeting and its impact in terms of click share, budgets, and performance
  • The impact of mobile targeting on Facebook ads