While marketing effectiveness creates long-term strategic value through doing the right things, marketing efficiency focuses in on efforts to minimize costs through doing things right. Working towards marketing efficiency within your sponsored ads can help you optimize your campaigns and maximize return – and we've recorded a webinar to share with you what this looks like in practice. Join Amazon Ads and Jeremy Brown from Marin Software as he shares 6 tips to help you improve your marketing efficiency and optimize your sponsored ads using campaign insights and analytics. You’ll walk away with a better understanding on how you can use campaign insights to help reach desired outcomes.
Jeremy Brown has been a Customer Engagement Manager in Marin Software London office since 2016, helping some of the world's largest brands meet and exceed their digital marketing and business goals. He delivers proven strategies and tactics to help them drive growth and maximize ROI. He has an extensive background in search advertising, shopping ads, and analytics, and holds professional certifications that span the PPC and SEO ecosystem.