Ramp Up Your Amazon Ad Game
On Amazon Prime Day (July 17th), overall advertising spend jumped 572%, and sales that day hit over 4 billion in global revenue.
The Amazon ad boom is here—are your campaigns “primed” for this next big advertising opportunity?
In our webinar, Ramp Up Your Amazon Ad Game: 5 Tips for Success, we dive into the nuts and bolts of Amazon advertising:
- Why Amazon matters to advertisers
- Amazon’s revenue-boosting marketing solutions
- How to set up a killer Amazon ad campaign
Wesley has been working with Marin Software since 2008. He is currently CMO at Marin Software. Previously he led the Product team where he was responsible for driving Marin’s roadmap and working closely with engineering to deliver innovative advertising solutions to the market. He has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on their platform to help retailers maximize the return on their promotional spending. Mr. MacLaggan began his career providing strategic guidance to companies in a range of industries with Mercer Management Consulting. He holds an Economics degree from Dartmouth College.
Brian is the chief financial officer at MX a leading digital transformation platform for banks, credit unions, fintechs and partners, built on the belief that transformational growth starts with making data easily accessible and actionable for financial institutions. Previously Brian was the former chief financial officer at Upwork. Brian has more than 25 years of experience in leading finance organizations in public and private companies during periods of rapid growth and cash constraints, including multiple IPO’s. Prior to joining UpWork, Brian was the chief financial officer at Marketo. Before Marketo, Brian held a variety of finance leadership roles at SuccessFactors (acquired by SAP), CoTherix, Inc. (acquired by Actelion Pharmaceuticals), ClearSwift, and DigitalThink, among others. He has established an expertise in SaaS/Cloud business modeling, reporting and planning after supporting high growth subscription businesses at both SuccessFactors (acquired by SAP in 2012) and Marketo (taken private by Vista Equity Partners in 2016). He began his career as an auditor at KPMG, earned a bachelor’s of science in accounting and an MBA (finance concentration) from St. Mary’s College of California.