4 New Insights Available: Bid Strategies, Landing Page Errors, and More
MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.
Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations.
This week, we have added these four new Insights to MarinOne:
Landing Page Errors
Sending traffic to a broken web page is a waste of spend and a terrible experience for your customers. MarinOne automatically crawls your top landing pages by spend, and surfaces issues such as a 404 error codes.
Marketers should either fix the landing page or pause the keyword until the landing page issue is resolved.
Bid Strategy Performance
The bidding tools in MarinOne help you get the best performance for a given target (e.g. ROAS or CPA) but did you know they can also help you understand what your performance would look like at a different target.
This Insight identifies MarinOne Bid Strategies where adjusting your target would yield improved performance. In other words, we look for situations where a different target would increase the overall profitability of your campaigns. Marketers can then adjust the Bid Strategy targets if the forecasted outcome aligns with their campaign goals.
With the publisher’s rules for what is permitted in ad constantly evolving, it’s easy to lose track of policy violations that can result in ad groups not serving. This Insight identifies ads that have been disapproved within the last 2 weeks.
Marketers should then either submit a policy exemption request to the publisher or add a new creative to the group that is within policy.
On a large account, it’s inevitable that you will have duplicate keywords creating clutter and complexity in your accounts that should be avoided. This Insight identifies duplicate active keywords.
The marketer can easily pause the keyword with a lower quality score. If the Quality Score is the same, pause the keyword with less spend in order to preserve the keyword with more historical data that can be leveraged by an automated bidding solution.
Marin customers can check out their Insights today, or if you are interested in learning more, click here to connect with a sales representative.