Marin Software's official blog

How to Create and Optimize Shopping Campaigns at Scale

Maria Breaux
|
March 7, 2018

Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads.

Shopping Ads Continue to Boom


Whether you’re starting out or you’re a seasoned pro, you’ll benefit from learning more about the fastest-growing ad type on the web. We cover several key ways to boost your Shopping campaign performance:

  • Taking control of your product feed
  • Establishing a campaign structure for seamless workflow
  • Optimizing performance to deliver business results


Shopping Ads Versus Text Ads


Shopping ads are fundamentally different from text ads, because marketers must maintain dual visibility into both product feed and campaign performance. This speaks to the dependent relationship between feeds and campaigns—a change to one directly impacts the other.

With this complexity in mind, marketers must approach Shopping campaigns holistically to generate positive results. Your product feed is a great place to begin—our guide includes instructions for cleaning up your product feed and making sure it contains all the right elements for winning campaigns. From there, it details how to fine-tune your campaigns, optimization, advanced strategies like mobile and RSLA, and more.

To learn how to create successful Shopping ad campaigns download our Marin Software Retail Guide today.

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