Marin Software's official blog

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

Brett Loney
|
May 9, 2017

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are in the customer journey.

We created a cheat sheet that outlines ad formats and objectives that Google and Facebook provide for each step in this journey. Follow the guidelines so that you have the best possible chance of reaching your target audience—and clinching the sale. Click the image to enlarge it.

customer journey



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