Is your Media Mix correct? Find out how much revenue you're leaving on the table at your current spend with our free audit.

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

May 9, 2017

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are in the customer journey.

We created a cheat sheet that outlines ad formats and objectives that Google and Facebook provide for each step in this journey. Follow the guidelines so that you have the best possible chance of reaching your target audience—and clinching the sale. Click the image to enlarge it.

customer journey



To discuss Marin solutions that help you stand out online and win the battle for revenue, schedule a demo.

Brett Loney

Marin Software
By submitting this form, I am agreeing to Marin’s privacy policy.

See why brands have relied on Marin to manage over $48 billion in spend