Happy Holidays From Marin

December 17, 2020

2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021.

The start of 2020 seems so distant. Marin first became aware of COVID from our team members in our Shanghai office early in 2020. At that time, it looked like a localized issue that would impact parts of China. I thought of SARs and MERS but didn’t think much of what might be to come. We quickly moved to enable our team members to work from home and supported them as they adjusted to public health restrictions.

From mid-March 2020 to now, Marin has operated on a fully remote basis with a focus on the safety and well being of our team members. Our team rallied to support each other and our customers and partners under these unusual circumstances. We learned that despite missing daily in-person social interactions our investments in technology and culture have enabled us to operate at a high level from home. I am proud of our efforts to help our customers work through the impact of COVID on their businesses.

On top of the pandemic, the United States and then the rest of the world also experienced a massive social change movement in the aftermath of the death of George Floyd. Marin is looking to play our part in moving society to greater racial justice with our investments in various Black Lives Matter initiatives, which include our providing pro bono software and services to Black-owned businesses as well as supporting a mentorship program.

Even with the challenges of 2020, Marin’s team continued to advance our products to deliver greater performance and time savings for our customers, the world’s leading brands and their agencies. Our cross-channel platform MarinOne was awarded Paid Search Technology of the Year. We expanded our support for paid search, social, and e-commerce ads across the leading publishers and gave advertisers more ways to drive higher returns from their online advertising investments. You can see a summary of our 2020 product highlights here.

As we close out 2020, we are not out of the woods yet, but we are encouraged by the vaccine rollouts and anticipate better days in 2021.

We wish you and your family a happy and safe holiday season.



Chris Lien

Marin Software
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