Staying ahead of the competition in digital marketing requires acting quickly on the proprietary data you have in your systems. Ideally, you want your system automatically making changes to your programs' data evolves. That’s where APIs come into play. APIs allow your system to make changes to your campaigns, without the need to log into the campaign managers. And Marin now offers a unified API that lets you seamlessly manage across ad platforms.
Why do I need to use an API?
For example, let's say you’ve got a golf school as a client, and you’re running ads to ensure their courses are fully booked. You’ll want to feed course inventory data to all your publishers (Google, Bing, Meta, etc.) to make sure you're not running ads for instructors who are out of tee times. All you need to do is send your inventory statuses through Marin’s API. The system will assign “available” and “sold out” inventory statuses to ad objects and pause campaigns, groups, and keywords associated with sold-out instructors. These changes will be made across all your publisher platforms without you having to lift a finger.
Doesn’t Marin already automate these workflows?
Yes, Marin offers a number of ways to automate your campaign management workflows. You can make changes and send information like the inventory example above using FTP. Our API is just another way to accomplish the same objective: easily making automated changes across accounts and publishers.
How is Marin's API better?
With a single API, you don’t need to develop against multiple publisher APIs. Instead, your system can initiate an API call to Marin that will make changes across all your different accounts, saving you time and effort. We do the heavy lifting of keeping up with the ever-evolving APIs across over a dozen publishers. Relying on multiple APIs makes your data ecosystem harder to maintain and more susceptible to errors. Unifying your workflows into one API call to Marin makes your data system more resilient.
Any other examples?
If you’ve just gotten a new golf instructor as a client, the last thing you need is to be bogged down with the manual work of creating new campaigns across all your different publisher platforms. With Marin’s API, you can easily launch campaigns to market the new instructor across all your publishers when the instructor is added to your system. And if you need to reallocate budget to support the launch of the new campaigns, you can do that via the API too.
Sounds complicated... How do I get started?
Using an API does require some programming skills, but trust us, the investment is worth it. Here’s our documentation. If you have an idea that you would like to see automated, reach out to us and we can help you get started.
Reduce your team’s workload with customizable automations that act on your behalf. With a marketing platform that’s fully tailored to your needs, you can be sure you’re capitalizing on every opportunity for your campaigns.
