Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up.
Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 beloved national, regional and local retailers, including unique brand names, to deliver from nearly 55,000 stores across more than 5,500 cities in North America. Instacart offers self-service and managed ad services for more than 2,500 CPG brands, including 100% of the Top 25 CPG companies.
Instacart launched self-service advertising in May 2020 allowing advertisers to promote products to appear at the top of their search results and throughout their buying journey. And now MarinOne is here to help.
Our self-serve MarinOne platform unifies lower-funnel Instacart advertising with paid search and paid social campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.
The flagship Instacart Ads offering, Sponsored Product, helps advertisers secure premium digital shelf space across several discovery surfaces throughout the online grocery shopping journey. Consumers discover sponsored items, much like they would in store by being on the right shelf, on an end cap or in the checkout lane.
Sponsored Product placements mirror these in store opportunities and more – whether consumers search, browse and discover, or buy again, Sponsored Products puts relevant products in their sightlines.
One notable difference with Instacart is the geographic considerations: your ads will only be shown to users if there are stores selling your product in that user’s area.
MarinOne is Here to Help
Starting a new ad platform is a big task and it takes a while for the tools to manage and optimize campaigns to mature, especially for larger advertisers with lots of products. That’s where MarinOne comes in.
With Instacart supported in MarinOne, advertisers have the advanced reporting, automation and optimization capabilities we have been refining over the last 15 years. Interactive analytics let you ask questions of your data, flexible charting helps you spot trends or change in your account.
MarinOne’s Insight module automatically identifies opportunities such as Product A/B Testing in your account with estimates of potential value and easy implementation.
The automation tools in Marin make it easy and efficient to manage Instacart Ads campaigns. The optimization tools help identify optimal levels of spend while MarinOne bidding delivers the best possible performance.
Talk to your account manager today to get your Instacart Ads account linked to MarinOne or reach out to our sales team with any further questions.