Marin Software has sponsored eMarketer's analyst report Retail Trends to Watch for 2023 as part of Marin's ongoing initiatives to bring the best possible retail media data to marketers across the US and Europe. Supporting content that helps marketers be more successful at their jobs completely aligns with Marin's mission to simplify and automate work for marketing professionals.
The report evaluated several areas of focus for Retail Marketers including economic climate and pressures, new revenue streams, trends in Gen Z’s spending growth, and opportunities in retail media.
eMarketer’s analysts also provide insights on how brands can drive more ecommerce sales, revamp direct-to-consumer strategies, and adjust marketing to widen their reach to acquire new customers while retaining loyal customers.
Marin Software contributed an article to the report on Adapting your budgeting strategy for uncertain times providing key strategies for marketers to determine how to spend, where to spend, and how to improve performance to weather the storm in the year ahead.
“eMarketer has long been a trusted source for advertisers looking for industry insights and recommendations. We are pleased to have the opportunity to support them in distributing this Retail Trends report at such a critical moment for Retail Marketers,” said Chris Lien, CEO, Marin Software. “We remain committed to delivering advertisers with the best solutions for analyzing, automating, and optimizing their retail marketing campaigns.”
Marin has been helping advertisers advance their digital advertising campaigns for over 15 years and has managed over $48 billion in advertising spend for some of the world’s top brands.
The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels.