New from Marin Social: Our Next Generation of Media Plans

April 25, 2017

Simplify Campaign Creation with Multi-Objective
Media Plans

This month, we’ve rolled out several new UI enhancements to help our users streamline workflows—most notably, our next generation of media plans. Marin Social now supports the ability to create media plans with multiple objectives, which provides users the ability to create campaigns and view performance across objectives within a single plan. This is a significant workflow enhancement that greatly reduces data clutter and the amount of time it takes to launch campaigns.

Roll up Performance Across Multiple Objectives and Calculate Costs Along the Funnel

Multi-Objective Media Plans are especially effective for enterprise advertisers or agencies that want to organize performance across complex initiatives. Now, you can organize your campaigns within a single media plan by things like region, teams, brands, or new vs. existing customer strategies to understand performance across the buyer journey.

For example, say you were launching a new, complicated product with the goal of driving leads. You could create a Multi-Objective Media Plan with video ad campaigns for more top-of-funnel awareness, and Lead Gen Ad campaigns for bottom-of-funnel conversion. This would allow you to view performance metrics across both objectives in the same view and better understand the costs associated to conversion with each touch point.

To see how this new feature can help grow your business, check out our demo video.

For Marin customers only—resources from our Knowledge Base:

Brett Loney

Marin Software
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