If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook.
The Shape-Shifting Digital Marketer
How can advertisers do this with people constantly shuffling their attention between channels and devices? Video is a great way to stand out and get noticed in a sea of content. It’s a booming category for digital advertisers, with Cisco predicting that video will represent 80 percent of all internet traffic by 2019.
Marketers must change their game plans to adapt. And, since your video is competing with many other forms of content, simply creating a basic video ad isn’t enough. Brands must build high-quality, engaging videos (in mobile-friendly formats) that are more likely to catch the attention of their specific target audience.
Press “Play” on Video Advertising
Download our short guide, Press “Play” on Video Advertising: 10 Keys to Success, to explore 10 ways to create successful video ads. Just a few topics we cover include:
- The key to getting viewers to make your video all the rage
- How to brand our video for maximum effect
- Using video to achieve lower cost and a far more targeted audience
If you’d like to learn more about how Marin Software can help you with your video advertising campaigns, request a demo today.