The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.
Customers upgrading to MarinOne bidding from the previous version saw a 10-20% performance improvement and bidding times reduced by up to 95%.
MarinOne bidding automatically incorporates over 75+ signals for incredible responsiveness and accuracy across audiences, devices, geos and more. MarinOne Bidding is simple to set up but flexible enough to meet the needs of your business. It is especially well suited for advertisers with third-party revenue tracking and longer sales cycles.
Accuracy, Speed and Scale
No need to choose, with MarinOne bidding you get all three:
- Faster Run Times: The bid calculation job for large clients can be up to 90% faster than Marin search.
- Increased Scale: MarinOne bidding can effortlessly handle accounts with 10M keywords.
- Improved Accuracy: Dynamic Clustering algorithms improves predictions on lower-volume terms by strategically sharing across similar keywords via a decision tree clustering technique. The result: an average 28% lift in performance vs. Marin Search.
- More Reactive: Flexible lookback periods efficiently use the right amount of historical data to improve reactions to changing market conditions.
- Powerful Forecasts: In MarinOne’s Optimization page, users can forecast time into the future and explore trade-offs between volume and efficiency for each bid strategy.
- Better Control: Advertisers can specify separate targets by device and MarinOne bidding will optimize based on device-specific performance.
- Better Guardrails: In addition to max Users can set either a Top, Absolute Top, or Search Impression Share Cap.
- Automation of Bidding Target Changes: Scheduled boosts simplify management of changes in bidding targets and can be set globally or segmented by device and publisher, MarinOne bidding can automatically exclude data from data from boosted sale periods. bidding.
Our existing customers using bidding are being upgraded to MarinOne bidding. If you are a Marin Customer looking to get started with bidding, please connect with your account manager.
If you are interested in learning more about MarinOne bidding getting started with Marin, click here to schedule a conversation.