Marin Software's official blog

What We're Reading This Week: Top 5 Industry Articles

Maria Breaux
|
August 31, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

AT&T blasts new California privacy law


Stating that internet communications are “geography-agnostic,” AT&T raises the concern that tailored services will be more challenging across different U.S. regions.

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Mobile sales to hit $117B in 2018


A Forrester report predicts continued mobile ascendance, with mobile influence expected to impact $1.3 trillion in retail sales.

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What’s wrong with "50% by 2020" voice search


Econsultancy writer Rebecca Sentance brings nuance to the oft-repeated projection for voice search usage.

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Brand posts up, organic engagement down on Facebook


As Facebook faces increased competition, boosts content quality, and pushes paid content, organic takes a continued hit.

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Google introduces new relevance metric, 'ad strength'


The new metric lets marketers know the quality of their ad content, plus the relevance, quality, and diversity of ad copy.

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