Marin Software's official blog

What We're Reading This Week: Top 5 Industry Articles

Maria Breaux
|
September 6, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Consumers double their retailer apps


Shoppers are on the move, smartphone in hand. To keep pace, brick-and-mortar retailers with eCommerce sites must step up their mobile app game.

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Amazon is testing an attribution pixel


“My ads are better than yours,” said the online publisher to its competitors. Now, in an effort to drive more sales than its rivals, Amazon is testing a new attribution tool. (Not only that—it’s firmly focused on the $88 billion online ad market.)

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The state of advertising on Instagram Stories


With the Stories format growing ever more popular, advertisers are moving more of their spend to Instagram.

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Some marketers are cutting back on third-party data


With all the news around data privacy and “bad actors” in the social media world, some advertisers are changing their third-party tune.

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What’s next for net neutrality?


Lastly, while California is set to pass its Consumer Privacy Act and Congressional eyes are on the major online players, the public wants to maintain net neutrality.

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