What We're Reading This Week: Top 5 Industry Articles

May 31, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

1. Study: 82% of marketers plan to boost use of
location data

Three out of four respondents in a Cuebiq survey want to use information from how customers spend their time to power their marketing campaigns. Read more insights from Mobile Marketer.

Read the article

2. IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Digital advertising is up and Google and Facebook are going strong. Marketing Land’s Ginny Marvin looks at the numbers.

Read the article

3. Confusion, chaos in the GDPR's first week

The GDPR hasn’t been all wine and roses, and the digital advertising community is still figuring it out. Econsultancy covers the one-week aftermath.

Read the article

4. Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue

Joe Apprendi of Revel Partners discusses the importance of melding the in-store experience with data-driven marketing online marketing techniques.

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5. Meeker: Data-driven online experiences create a 'privacy paradox'

Mary Meeker’s much-anticipated annual report took the pulse of digital advertising, looking at smartphone growth, mobile payments, voice products, and the ongoing privacy debate.

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Maria Breaux

Marin Software
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