What We’re Reading This Week: Top 5 Industry Articles

June 7, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Have we reached peak smartphone, and what does that mean for marketers?

Among all of Mary Meeker’s insights and factoids, she reported a decline in the cost of smartphones. Marketing Land looks at what this means for marketers and how the industry should respond.

Read the article

71% of retailers use mobile location strategies to boost store traffic

Are you using location data to entice people into your store? If not, you’re lagging behind the ever-increasing number of retail marketers taking advantage of location strategies in their advertising campaigns. Read more from Mobile Marketer.

Read the article

Apple debuts screen limits, Siri shortcuts and privacy updates

Apple announced several new developments at its recent developer’s conference, keeping consumers excited and mobile marketers on their toes.

Read the article

The Battle for the Soul of Advertising Will Affect Everything

In today’s advertising world, says author Ken Auletta, there are “the disrupters and the disrupted”—and they both need each other to ensure a thriving consumer economy. Great read.

Read the article and the NY Times book review

82% of marketers plan to increase digital spend, but only 26% are confident in ROI

Nielsen's latest CMO report shows that the ascent of digital marketing budgets continues, but marketers still aren’t fully confident about it. They also continue to want greater transparency and real-time data insights.

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Maria Breaux

Marin Software
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