Marin Software's official blog

What We're Reading This Week: Top 5 Industry Articles

Maria Breaux
|
June 14, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Would You Pay for an Ad-Free Facebook?


Despite Facebook’s headline news and recent data privacy speed bumps, only 23% of consumers would pay for an ad-free version of the platform. Read more via eMarketer.

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Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers


Gamers are serious about their passion—and marketers are clueing in to the advertising opportunities. A few great ideas from Adweek on how to capture the attention of avid gaming audiences.

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Employee advocacy outweighs influencer marketing


Move over, online celebrities—employee advocacy is more scalable, cost-efficient, and effective. A recent Sprout Social survey uncovered the numbers and trends.

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Commemorating 20 years of Google


Google turns 20 this year. Check out Search Engine Land’s retrospective and how Google became synonymous with “internet search.”

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64% of live streamers have engaged with ads, IAB finds


Lastly, happy World Cup day! Marketing Dive digs into the data around live-streamed soccer matches, online versus TV ads, device usage, and more.

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