What We're Reading This Week: Top 5 Industry Articles

June 29, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

How to Map and Make Sense of Engagement Metrics that Matter

Building an effective customer engagement plan can be daunting. eMarketer’s Lauren Fisher spoke with Jennifer Zeszut, co-founder and chief customer officer of Beckon, on how to set up an effective customer engagement framework.

Read the article

Microsoft matches Google Lens with AI-powered visual search for Bing

You can ‘Bing’ a picture now. See how Google’s main competitor is entering the world of visual search.

Read the article

Facebook starts showing all ads a Page is running

In its continuing efforts towards greater transparency, Facebook has introduced an “Info & Ads” section on Pages. It lists all ads the page has run across Facebook, Instagram, Messenger, and partner networks.

Read the article

Google streamlines ad products, winding down AdWords, DoubleClick branding

Google has rebranded its advertising products and consolidated them into Google Ads. Marketing Dive digs into the rationale behind the changes.

Read the article

We Have Reached Peak Screen. Now Revolution Is in
the Air.

“Tech has now captured pretty much all visual capacity,” writes New York Times columnist Farhad Manjoo. In this new phase of what he calls “Peak Screen,” what comes next?

Read the article

Maria Breaux

Marin Software
By submitting this form, I am agreeing to Marin’s privacy policy.

See why brands have relied on Marin to manage over $48 billion in spend