InstaEDU Realizes 20x Drop in Facebook Retargeting CPA

T
Industry:
Education
Location:
San Francisco, CA
Website:
  • Facebook retargeting CPA dropped 20x
  • Moved all display retargeting campaigns to Perfect Audience

Heading

A little about InstaEDU

InstaEDU is an online tutoring platform where students in need can instantly connect with thousands of tutors from top colleges.

Heading

Perfect Audience being so responsible allows me to be more responsible to my team. I really appreciate not only the communicativeness, but the friendliness of their team.

Laura Oppenheimer

Heading

The Opportunity

InstaEDU was looking to attract more students who needed academic help. Facebook retargeting was a natural fit, but the first FB platform Laura worked with was clunky and she wasn’t able to quickly create targeted campaigns. Laura realized students were getting ad fatigue and wasn’t comfortable with the high CPAs.

Heading

The Solution

Laura had seen Perfect Audience in the press and decided to give them a shot. She was immediately impressed with the level of service and coaching she received from the team, and loved the platform’s ability to easily change creative on the fly and target ads based on specific customer segments (ie: ads for Econ vs Bio tutoring) for a better CPA.

Heading

Upgrade your performance with MarinOne Bidding

Heading

Improved productivity and a 67% ROAS

  • Facebook retargeting CPA dropped 20x
  • InstaEDU moved all display retargeting campaigns to Perfect Audience