Stop managing your client’s campaigns in spreadsheets

Get all the data management features of Marin Connect, plus automated budget management. Maximize your clients' ROI with AI that dynamically allocates spend and manages budgets across channels.

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Are you on pace to hit your budget?

Marin's Budget Optimizer monitors spend and automatically adjusts budget allocation across campaigns to keep you on target. Never reimburse a client for overspend again.

"We’re now able to spot campaigns that are over or under pacing quickly and  adjust budgets more efficiently than ever."

Matt Basham
Head of Digital Marketing Services at Reach PLC

  • Organize multiple budgets at once to support different funnel stages or lines of business
  • Auto-pause campaigns that hit their spend target
  • Set an impression share goal for priority campaigns and allocate the remaining budget

You need to understand the impact of changes in spend

AI-powered Forecasting understands the marginal return of each marketing dollar. Marin can predict the impact that changes to your clients' budgets will have on efficiency and volume.

"Marin's targeted approach increased conversion rates and lowered overall costs."

Head of Digital Acquisition at WorldFirst

  • Visualize performance vs. plan with pacing dashboards
  • Show clients the predicted impact of budget changes
  • Automate email alerts for campaigns that aren't hitting their targets
Ready to learn more? Request a demo today!
Ready to connect with one of our experts about improving the return on your marketing investment?

Do you struggle to manage spend across accounts and channels?

Dynamic Spend Allocation is the answer. Map any number of campaigns from various publisher accounts to a Strategy with a shared spend goal. Then track how that Strategy is pacing toward your client’s budgets throughout the month or quarter.

“Marin intelligently optimized our budgets and bids, causing lead volume to double over the last six months. And since it’s all automated, Marin has eliminated hours of manual work so my team can focus on driving strategic value for the company.”

Luke Antel, COO at Alumni Ventures

  • Customizable rules, including campaign budget caps and maximum daily budget changes
  • Sophisticated temporal modeling adjusts for seasonality: day of week, month and year
  • Track budget pacing for all your clients without spreadsheets

Do you want to hit your clients' spend goals every quarter?

Marin takes the time consuming and stressful budget management process and makes it easy. Check out our recent results for an agency managing dozens of different budgets. Automated reporting visualizes your performance against your plan, sending alerts if anything is off track and needs your attention.

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Need flexible spend allocation rules?

Marin offers flexible allocation rules: you can specify a fixed dollar amount, a percentage allocation by campaign or embed an impression share target with an overall spend goal.

Improve results and save time with a better approach to marketing budget allocation.

With Ascend...

  • Predictive analytics identify the optimal level of spend
  • Dynamically allocate budgets across channels and accounts intraday
  • Monitor performance vs. plan on pacing dashboards for real-time visibility
  • Customize budget workflows to meet the needs of your business

Without Ascend...

  • Infrequent manual adjustments
  • Inefficient allocation, not based on performance
  • Budgeting process siloed by channel
  • Conflicts between budget goals and bidding targets

Marin offers more across management, optimization, and automation

Marin
SA360
Skai
Search Publisher
Social Publishers
Via third-party
Retail Media Publishers
Other Publishers
Performance Max Support
Account configuration
Link unlimited accounts to your ID
Single
Integrates with your data warehouses
and more...
Unified data model for easy analysis
Budget pacing report
Across strategies
Single-strategy
Automated conversion data integration
Works with third-party bidding
No-code and script-based Automation
All Publishers
Google-only
Alerts and promotion of high-performing organic posts
Cross-channel full stack professional support team
Dynamic campaign creation

Don't forget our revenue and first-party integrations! 
See our complete list here

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Marin Software
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Ascend