Marin

The Marketing Platform for all your Publishers

Escape the limits of the walled gardens with a platform that covers all of your publishers. MarinOne improves upon the performance of free publisher tools and saves you oodles of time.

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Marin

The power of the Google Marketing Platform for all your publishers

Google’s marketing tools are great, but they start and stop with Google.  MarinOne lets you go beyond the limitations of walled gardens to:

  • Connect cross-channel publisher silos together
  • Unlock the power of Smart Bidding across all your publisher accounts with Budget Optimizer
  • Import your online & offline revenue data to automate cross-channel optimizations and bid rules
  • Align your entire marketing funnel within a one-stop-shop, and export the data to your BI Platform of choice

Maximize the Return on Your Marketing Investment

Forecast conversion and revenue goals at various levels of spend across publishers and campaign objectives with Budget Optimizer. Pace spending to your goals across campaigns and accounts.

“We’ve saved an enormous amount of time by trusting Marin to do the heavy lifting of dynamic, algorithmic bid assignments for our Shopping campaigns. Marin bidding has allowed us to focus on strategic optimizations, ultimately taking our Shopping efforts to the next level.”

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Matt Lee

Digital Shopping Lead at MediaCom

  • Account & Campaign-level  Budget Planning
  • Cross-Publisher Budget Forecasting
  • Cross-Publisher Spend Pacing
  • Bid Adjustment Recommendations
Ready to learn more? Request a demo today!
Ready to learn more? Request a demo today

Save Time and Increase Accuracy with Rule-Based Automation

Automate all aspects of your advertising workflow with our cross-channel automation software. Our system utilizes rule-based alerts and optimizations for your campaigns, ad groups, ad units, and keywords so you can maximize results.

“Marin took on the challenge of implementing a complex, centralized strategy across 22 local markets and was able to drive significant conversion growth while lowering our cost per conversion.”

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Andreas Antypas

Group Account Director, OMD

  • Automated Performance and Optimization Alerts
  • Dynamically Update Keywords
  • Automate Manual Workflows
  • Rule-based Optimizations

Unlock Growth Opportunities with Marin Insights

Automatically identify and implement opportunities to grow revenue, decrease costs, and save time with MarinOne Insights. Each Insight offers an actionable recommendation that can be automatically applied to your campaigns with just one click.

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  • Identify keyword gaps and duplicates
  • Ad Copy Optimization
  • Bid Adjustment Recommendations
  • Landing Page & Sync Error Alerts

Unify reporting across publishers and channels

MarinOne collects all your performance marketing data in one place so you can Report, Measure, and Forecast across your entire marketing funnel with MarinOne's entirely customizable, cross-channel dashboard. Access consolidated data in your BI platform of choice with BI Connect.

“Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.”

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Paul Spokes

Director at AMS Media Group

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Close the Loop with Cross-Channel Measurement

Track Online and Offline Conversions across your entire marketing stack with Marin Tracker. Import customer lifetime value and downstream conversion for improved optimization.  Automate tagging across your entire marketing portfolio.

“Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.”

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Paul Spokes

Director at AMS Media Group

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Take Control of Your Product Feed

Create text ads and Google shopping campaigns automatically from your Product Feed. Clean and optimize your feed with the click of a button before sending it to Google Merchant Center.

“Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.”

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Paul Spokes

Director at AMS Media Group

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Align Shopping Ads Across Google and Amazon

Connect and manage your Shopping Ads in one interface across both Amazon Sponsored Search and Google Shopping.

“Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.”

‍

Paul Spokes

Director at AMS Media Group

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“Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.”

‍

Paul Spokes

Director at AMS Media Group

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Here’s why leading agencies use MarinOne for their cross-channel marketing campaigns.

MarinOne connects the walled gardens:

  • Cross-channel reporting
  • Budget allocation and pacing
  • Customizable workflow automations
  • Ability to push data to data warehouses
  • Easy integration with Google Marketing Platform

Publisher tools are an incomplete solution:

  • Siloed channel-specific data
  • No revenue tracking
  • Limited data export to 3rd-party systems
  • No capability to optimize your programs based on your data

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case study
Genesys

Background

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries through its contact center solution for mid-sized and large companies. Through the power of the cloud and AI, their technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences.

Challenge

Genesys has long seen Paid Search as a top performing advertising channel for their complex B2B business, and the small digital marketing team was tasked with expanding the reach of the program along with a large scale account restructuring.

The team initially used publisher tools but quickly found they were spending all their time executing campaign management tasks and were not able to focus on strategy. Genesys used another bidding tool, but found any performance improvement would disappear when they made manual adjustments due to business requirements leading to unstable and inefficient results.

To achieve their goals, they needed to begin producing at the level of a team 2 or 3 times larger so Genesys selected Marin Software and began to immediately see the benefits of an independent, cross-channel management and optimization tool.

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case study
Nissan

Background

Nissan is a Japanese multinational automotive brand that aims to make vehicles that are innovative and exciting for everyone. For Nissan, this means making cars that are more efficient, more beautiful, more inspiring, and more human than ever before. It means, simply, making cars that change the world and the way we move through it, including electric vehicles like the Nissan Leaf.

Nissan — along with its Infinity and Datsun brands — continues its quest to optimize product development and deliver leading-edge technology. Today, in various countries and regions around the world, the brand enjoys a reputation for creating truly innovative vehicles and service programs.

Challenge

Nissan classifies users into upper- and lower-funnel categories based on specific website engagements, such as page visits, interactions on the website, downloads, etc. Optimizing toward lower-funnel users was leading to data sparsity and reactivity concerns, while optimizing toward upper-funnel users simply did not represent Nissan’s main KPI.

Nissan needed a bidding solution that takes both types of users into consideration, in order to avoid issues of data sparsity and be reactive to changes in performance and the marketplace, while not placing too much focus on the upper-funnel users. They also needed a bidding solution that was reactive, flexible, and nimble in order to account for differences in strategies between markets.

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