Google Ads, Facebook Ads Manager, and Amazon Campaign Manager are great tools, but they don't give you edge on the competition or maximize performance across channels.
MarinOne overcomes the limitations of publisher tools
Your customer journey spans multiple channels. Shouldn’t the tools?
If you’re relying on publisher tracking pixels, you are double counting conversions for users who span channels.
The recommendations coming from the publishers are often focused on increasing your spend. You need Insights that are aligned with your business goals.
Your data is your advantage and publisher tools aren’t sophisticated enough to take full advantage. MarinOne is fully customizable to meet the needs of your business.
Get expertise on a level that you won’t get from the publishers.
Platforms focused on a single channel may seem attractive, but without a cross-channel perspective, they have many of the same issues as the publisher provided tools.
Marketing Analytics / Reporting Platforms:
Good for IT, Bad for Marketers
MarinOne can consolidate data from different publishers into a centralized data warehouse and/or business intelligence platform, like Google Data Studio AND avoid the shortcomings of a reporting-only platform:
Although presented in a single view, the publisher data is still siloed, making it challenging to aggregate across channels by campaign or objective.
Most reporting platforms do not have the ability to link publisher spend with an external source of revenue, so you are stuck using publisher counting with the inherent double counting.
Dashboards and reporting-only solutions mean that you have to log into another platform to make changes. With MarinOne, that's all in one place.
Working across multiple markets can be a challenge. MarinOne allows you to link publisher accounts in different currencies and upload revenue not matter the source.
With MarinOne, there is no need for additional plumbing in your marketing stack. We can push data out to the data warehouse of your choice.