Click here to view this article on an external site.
Marin Software Announces Platform Enhancements for Facebook Advertisers that Improve the Ability of Social Marketers to Drive Revenue
New features simplify ad management and optimization on the emerging publisher
San Francisco, CA May 07, 2013 – Marin Software (MRIN), provider of a leading revenue acquisition management platform for advertisers and agencies, today announced new capabilities that enable marketers to significantly improve revenue outcomes on Facebook. Marin enables marketers to efficiently target audiences, analyze performance and optimize Facebook ads, saving time and improving financial performance.
- Facebook, in an effort to monetize their platform, regularly introduces and offers numerous ad formats and marketing options. Even the most sophisticated digital marketers are challenged by the shifting opportunity on the emerging site due to the complexity of ad types, sizes, possible creative combinations, and lack of proven best practices.
- Marin Software’s revenue acquisition platform provides marketers a complete workflow, analysis, and optimization solution for Facebook advertisers. Through the Marin platform, Facebook advertisers can efficiently create, test and measure their ad campaigns – both mobile and desktop – and quickly identify and optimize the ads that are resonating with consumers.
- Leveraging Marin's singular view of search, display, mobile and social advertising, Facebook advertisers can compare and contrast campaign results across digital channels to gain insights that can further increase the profitability of their online campaigns. Marin Software delivers new Facebook ad management capabilities designed specifically to improve revenue outcomes on Facebook. New features include:
- Facebook Campaign Wizard – Facebook users quickly tune out when repeatedly delivered the same ads making it imperative that advertisers present a variety of ads in order to avoid “ad blindness”. Marin’s new Facebook Campaign Wizard enables marketers to quickly and easily create Facebook desktop and mobile campaigns at scale. By entering just a few variables such as headline text, images, and targets, marketers are guided through a visual workflow that enables them to instantly create numerous ads that are relevant to the campaign's target audience in any chosen Facebook format.
- Creative Rotation Optimization and Reporting – Marin's new Facebook Creative Rotation provides advertisers with the ability to rotate ad units at a campaign level, independent of ad type. This enables marketers to rotate different creative within a single ad type or even rotate ads across different ad types, which automates the manual task of identifying high performing ads within any given campaign.
- Bidding Enhancements for Facebook – Marin's patented bidding algorithm allows Facebook marketers to maximize any financial or social metric at any cost efficiency threshold. The result is decreased costs and increased performance since advertisers can now automatically maximize return for any objective across the purchase funnel.
- Single Interface View of Facebook Results -- Marin offers social advertisers the ability to see the full spectrum of their Facebook results in a single interface. Marin tracks attribution and provides clear visibility into financial and social objectives. The ability to integrate both online and offline revenue from any source and display it against the array of social metrics Facebook has available helps marketers understand how user engagement on Facebook translates into revenue.
- Marketers interested in additional strategies and tactics for advertising on Facebook can download “The Marketer’s Guide to Driving ROI From Facebook Advertising” on Marin Software’s site at: marinsoftware.com/resources/whitepapers/2013-facebook-advertising-best-practices. Marin Software will also host a webinar, “Maximizing Return From Your Facebook Investment,” on May 16 outlining the latest Facebook advertising best practices.
- “Facebook ranks as one of the top destinations on the Internet and offers advertisers numerous opportunities to target and engage consumers,” said Chris Lien, CEO at Marin Software. “The key to maximizing revenue through Facebook ads is to find the right mix of ad types, content, bids and audience. Through Marin Software’s platform, Facebook advertisers gain a complete workflow, analysis and optimization solution.”