Marin Software to Host Webinar on the Power of Video Advertising for Customer Acquisition
SAN FRANCISCO, CA December 11, 2017 — Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced an upcoming webinar, Press Play on Video Advertising: Tips for Success in 2018. Register now to join this live event on December 14th, 2017 at 10:00 am PST (1:00 pm EST).
Industry data shows that online video is booming and its advertising impact shows no sign of abating:
- comScore found that 64% of consumers are more likely to buy a product online after watching a video.
- In addition, HubSpot revealed that 59% of company decision makers would rather watch a video than read an article or blog post.
With a holistic view and the right partners to leverage this opportunity, marketers can use video ads to boost brand awareness, move consumers through the sales funnel, and increase revenue.
Marin Software’s SVP of Marketing, Wesley MacLaggan, will join Cory Henke, Founder and CEO of Variable Media, to discuss what digital marketers need to know about paid video advertising to gain a competitive edge.
The webinar will offer video advertising best practices, including:
- The most effective ways to incorporate video into paid campaigns
- Which formats and creative drive the best return on ad spend (ROAS)
- Navigating the overall landscape: video versus traditional text and display ads
“The key in digital marketing is keeping pace with the latest ad formats and innovations,” said MacLaggan. “As video advertising has evolved, so have the tools marketers can use to improve ROAS and win more customers. We’re looking forward to teaming up with Variable Media to present the latest video ad tactics and insights for customer acquisition.”